Alpen 360 Photo Booth
In the fast-paced world of marketing, creating memorable experiences that resonate with consumers is crucial. Alpen’s sponsorship of the 5k Colour Run aimed to connect with consumers on a personal level, encouraging them to adopt a healthier lifestyle while having fun.
The primary objective was to create awareness for Alpen Granola and engage participants in a way that would leave a lasting impression. To achieve this, they turned to Noonah to provide an engaging solution that captured the event’s spirit and promoted Alpen’s message in a shareable way.
650+ shared videos amplified Alpen’s reach from popular colour run event.
Instantly share auto-edited videos from branded 360 photo booth stations.
Our innovative 360 photo booth allowed participants to stand on a branded Alpen Granola platform at the end of the Colour Run. The camera on the 360 booth circled the runners, capturing a mesmerising slow-motion video as they were showered in colourful powder paint.
To ensure the content was instantly shareable, Noonah employed auto-editing technology to swiftly integrate Alpen-specific branding into the videos. These videos were viewable on the branded sharing stations next to the 360 camera, allowing participants to effortlessly share their unique and exciting experiences on social media for their friends, families and followers.
Considering the messy nature of the event, Noonah used specially designed cameras, resilient against powder damage, to ensure the 360 photo booth could operate flawlessly throughout the Colour Run.
Participants eagerly queued for over 90 minutes to have their videos recorded on the Alpen Granola branded 360X platform. In total, more than 650 videos were captured during the Colour Run, showcasing not only the enthusiasm of the participants but also the success of Alpen’s engagement strategy.
The key to success lies in the shareability of the content; participants readily shared their personalised slow-motion videos across their social networks, creating a viral effect that significantly expanded Alpen’s reach. The combination of immersive technology, effective branding, and seamless sharing integration resulted in an unforgettable experience for participants and amplified brand awareness for Alpen.
Noonah’s innovative use of the 360 Photo Booth at the 5k Colour Run demonstrates the power of immersive event technology in creating memorable and shareable brand experiences. Alpen successfully leveraged this engagement strategy to promote its message of health and fun, leaving a lasting impression on participants and extending its brand reach through user-generated content. This case study highlights the importance of embracing cutting-edge event tech to not only meet but exceed marketing objectives in today’s dynamic landscape. If you’re interested in our 360 photo booth or any other video booths, chat to our team about elevating your next event or brand experience!
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