AR Selfies with Porsche at the FIA Formula E

AR Selfies with Porsche at the FIA Formula E

The Brief

Porsche wanted to create an epic experience for their fans at multiple locations across ABB FIA Formula E World Championship. With more wheel-to-wheel action as all-electric racing returns, it needed an experience that matched the excitement.

Porsche get fans to take selfies with their Formula E drivers (digitally!)

Guests pose for a photo with their favorite racing driver

The Solution

We designed a Human Holograms booth that was accessible and portable for Porsche to transport worldwide. Formula E’s immersive fan festival at each location includes a full day’s worth of entertainment, exploration, and innovation. Porsche accelerated all other zones as the public interacted digitally with their favourite driver, allowing them to take selfies with their favourite Porsche Formula E driver (hologram-style) in a bespoke photo booth. The technology is touchless and effortless, as each person can control the experience by scanning a QR code with their own devices. The photos created show the fan and the driver side by side! Then, they were emailed directly to the user so they could share them on social media.

This fan experience allows spectators to get closer to the action by meeting their favourite drivers in hologram form, giving them a unique experience they’ll never forget. Porsche receives statistics in real-time through cloud-based software, and it was the ideal solution for Porsche as we developed a plug-and-go concept for the booth; so they could easily tour the equipment with the rest of their setup.

The Brief

Porsche wanted to create an epic experience for their fans at multiple locations across ABB FIA Formula E World Championship. With more wheel-to-wheel action as all-electric racing returns, it needed an experience that matched the excitement.

Porsche get fans to take selfies with their Formula E drivers (digitally!)

Guests pose for a photo with their favorite racing driver

The Solution

We designed a Human Holograms booth that was accessible and portable for Porsche to transport worldwide. Formula E’s immersive fan festival at each location includes a full day’s worth of entertainment, exploration, and innovation. Porsche accelerated all other zones as the public interacted digitally with their favourite driver, allowing them to take selfies with their favourite Porsche Formula E driver (hologram-style) in a bespoke photo booth. The technology is touchless and effortless, as each person can control the experience by scanning a QR code with their own devices. The photos created show the fan and the driver side by side! Then, they were emailed directly to the user so they could share them on social media.

This fan experience allows spectators to get closer to the action by meeting their favourite drivers in hologram form, giving them a unique experience they’ll never forget. Porsche receives statistics in real-time through cloud-based software, and it was the ideal solution for Porsche as we developed a plug-and-go concept for the booth; so they could easily tour the equipment with the rest of their setup.

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See some more projects

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