McDonald’s McFlurry Tours UK Festivals

McDonald’s McFlurry Tours UK Festivals

The Brief

Mcdonald’s wanted to deliver more photo experiences across UK festivals. The aim is to increase awareness of McFlurry with music lovers and get people to share McFlurry branded content while collecting GDPR-consented data along the way. The campaign would be touring six festivals across the country (Summer in the City, Leeds Fest, Fusion, BBC’s Biggest Weekend, and BST, Hyde Park), giving consumers a chance to capture their fun at the festival in a frozen moment.

Festival-goers enjoying their free McFlurry’s.

Massive queues gather to take part in the brand activation.

The Solution

The #HelloGoodTimes Tour was brought to life by Fuse, and Noonah collaborated to design and build a giant McFlurry cup to host our 15-camera Bullet Time array, which would tour around the six festivals. The rigging, production, and tech were supplied in a turn-key system which we would build, run and dismantle at each event. The Bullet Time captures 15 photos simultaneously and stitches these images together to create an immersive frozen moment GIF. Consumers could capture their festival moments showing off their most incredible dance moves and outfits as the multicoloured confetti rained down around them. For this campaign, we added more data consent fields to our sharing systems, so consumers could email or text their images to themselves – embedded in a custom-built #HelloGoodTimes microsite.

Once consumers shared their images, they were given a free McFlurry – great on a red-hot summer’s day and more than enough incentive to encourage participation. The client is delighted with the results, with over 7,735 GIFs created and massive queues at each festival. Engagement is super high, with the chance to capture images, win prizes, and have their face painted in a McFlurry branded area. We have been involved in the events from conception to analysis and enjoyed it every step of the way!

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The Brief

McDonald’s wanted to deliver more photo experiences across UK festivals. The aim is to increase awareness of McFlurry with music lovers and get people to share McFlurry branded content while collecting GDPR-consented data along the way. The campaign would be touring six festivals across the country (Summer in the City, Leeds Fest, Fusion, BBC’s Biggest Weekend, and BST, Hyde Park), giving consumers a chance to capture their fun at the festival in a frozen moment.

Festival-goers enjoying their free McFlurry’s.

Massive queues gather to take part in the brand activation.

The Solution

The #HelloGoodTimes Tour was brought to life by Fuse, and Noonah collaborated to design and build a giant McFlurry cup to host our 15-camera Bullet Time array, which would tour around the six festivals. The rigging, production, and tech were supplied in a turn-key system which we would build, run and dismantle at each event. The Bullet Time captures 15 photos simultaneously and stitches these images together to create an immersive frozen moment GIF. Consumers could capture their festival moments showing off their most incredible dance moves and outfits as the multicoloured confetti rained down around them. For this campaign, we added more data consent fields to our sharing systems, so consumers could email or text their images to themselves – embedded in a custom-built #HelloGoodTimes microsite.

Once consumers shared their images, they were given a free McFlurry – great on a red-hot summer’s day and more than enough incentive to encourage participation. The client is delighted with the results, with over 7,735 GIFs created and massive queues at each festival. Engagement is super high, with the chance to capture images, win prizes, and have their face painted in a McFlurry branded area. We have been involved in the events from conception to analysis and enjoyed it every step of the way!

1

Reach

1

GIFs

1

Shares

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