THE BRIEF

Following three years of successful McFlurry festival campaigns, we were briefed by Fuse to produce a cutting-edge, immersive, content-generating McDonald’s experience across six festivals this summer. This campaign would be centered around McNuggets and we are working with Fuse to create the most immersive McDonald’s festival experience. The experience needed to be show-stopping, getting a 16-24-year-old Instagram-savvy, festival loving audience to share the content on social.

Riggers building the McDonald’s stand at BBC Big Weekend

Crowds gather to take part in the McDonald’s 360X Experience.

THE SOLUTION

Our concept included Augmented Reality systems and 360X hidden inside a giant McNuggets Box, creating an immersive environment that would catch people’s attention. As guests enter the box they weave through a maze of giant McNuggets to view themselves on our Augmented Reality screens with McNuggets heads and McNugget laden giant tongues. Festival-goers could download the AR filters to their own devices to create further content to share during and after the festivals – a perfect channel to reach the target audience.

Once festival goers reach the end of the immersive queue, they enter the upside-down McNuggets room. Fans pick up a giant McNugget and reach up to the Dip Tub on the ceiling as our 360X records them. The result is a video instantly processed with branding autospliced and sent to a sharing station. Fans can view the video of themselves falling into a McNugget dipping sauce and immediately share it on social media.

1

Impressions

1

Videos

1

Serves

1

Nuggets Eaten

Once festival goers reach the end of the immersive queue, they enter the upside-down McNuggets room. Fans pick up a giant McNugget and reach up to the Dip Tub on the ceiling as our 360X records them. The result is a video instantly processed with branding autospliced and sent to a sharing station. Fans can view the video of themselves falling into a McNugget dipping sauce and immediately share it on social media.

1

Impressions

1

Videos

1

Serves

1

Nuggets Eaten

THE BRIEF

Following three years of successful McFlurry festival campaigns, we were briefed by Fuse to produce a cutting-edge, immersive, content-generating McDonald’s experience across six festivals this summer. This campaign would be centered around McNuggets and we are working with Fuse to create the most immersive McDonald’s festival experience. The experience needed to be show-stopping, getting a 16-24-year-old Instagram-savvy, festival loving audience to share the content on social.

Nivea Competition Entry QR Code

Consumers receiving their Nivea Sun Tour prizes

THE SOLUTION

Our concept included Augmented Reality systems and 360X hidden inside a giant McNuggets Box, creating an immersive environment that would catch people’s attention. As guests enter the box they weave through a maze of giant McNuggets to view themselves on our Augmented Reality screens with McNuggets heads and McNugget laden giant tongues. Festival-goers could download the AR filters to their own devices to create further content to share during and after the festivals – a perfect channel to reach the target audience.

Once festival goers reach the end of the immersive queue, they enter the upside-down McNuggets room. Fans pick up a giant McNugget and reach up to the Dip Tub on the ceiling as our 360X records them. The result is a video instantly processed with branding autospliced and sent to a sharing station. Fans can view the video of themselves falling into a McNugget dipping sauce and immediately share it on social media.

1

Impressions

1

Serves

1

Videos

1

Nuggets Eaten

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