noonah provided an exciting photo capture experience for Now TV at Goodwood Racecourse

Brief

Now TV are the presenting partners of Goodwood’s Racecourse’s Three Friday Nights, an afternoon of racing followed by a world-class after party.

Now TV asked noonah to provide an exciting photo capture experience, encouraging fans at the races to interact with Now TV and share branded content to social media.

Solution

The experience is housed inside a custom built, fully branded Now TV shipping container, drawing everyone’s eyes. The interior of the container features posters for the latest and greatest Now TV content and a curved backdrop of the racetrack for fans to take shots against.

Our Bullet Time is fully branded and located in the custom container to create funky moving GIFs that immerse fans in a 3D world. Moving content is much more likely to be shared on social media meeting a key aim of the brief.

Confetti and props were provided for fans to use in their shots to create even more fun.

Results

Fans record their 3D GIF which is instantly processed and sent to sharing stations for fans to post to social media. After sharing, guests receive a still print of their Bullet Time experience with Now TV branding added. These outputs mean that both digital and physical brand reach is maximised.

With over 700 shares and a reach of 23,000+ on social media, this experiential campaign has been hugely popular so far!

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Gifs
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Social Reach

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