2022 saw significant growth across the 20-something cosmetics market. Driven primarily by viral TikTok trends such as #cleangirlaesthetic, the online retailer ASOS saw demand in some categories increase by as much as 600%.
This growth in demand led to ASOS significantly expanding its ‘Face + Body’ range, adding 210 new brands in the months leading up to May 2023.
Faultlessly serving hundreds of ASOS converts over the three days, the machine captured names and emails before asking each user a range of playful questions designed to steer them to the free sample best suited to their needs.
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