AI Virtual Try-On For Events
The Live Try-On Experience for Sports and Fashion Events
AI Virtual Try-on is Noonah’s AI technology trained specifically on your clothing range – allowing event guests to try on branded garments accurately, without the need for changing rooms.
It’s a great way to drive event footfall, dwell time, data capture and UGC in a convenient yet stylish way.
Want to learn more? Talk to the team.
What is AI Virtual Try-On?
AI Virtual Try-On gives event guests an accurate view of how garments look and feel on their body.
Unlike traditional try-on experiences, it uses AI models trained specifically on fabric behaviour, drape and fit across different body types – allowing guests to see how a garment would truly look on them.
Our AI is trained exclusively on your clothing range, so every result is true to your actual garments – not pulled from generic internet data like conventional models, which produce poor, inaccurate results.
AI Virtual Try-On ensures your face and body remain unchanged, making the final result feel natural, authentic and true to life.
How AI Virtual Try-On Works
1. Data Capture
The experience begins with a custom branded attract screen – designed to catch eyes and convert passers-by into participants.
When a guest taps to start, they’re taken to a data capture screen where you can collect any first-party opt-in data you choose. Every detail gathered is GDPR compliant and ready to feed directly into your marketing activity.
2. Take a Photo
Guests take their photo using our built-in high quality DSLR camera – capturing enough detail to give the AI exactly what it needs to produce an accurate, realistic result.
Not happy with the shot? Take as many as you like until you’ve got one you’re happy with.
3. Select a Product
Next, guests browse your product range and choose what they’d like to try.
Products are organised into tabs, whichever way works best for your range – by category, gender, collection, or simply presented as one curated selection.
If you only want to feature a single product, we can skip this step entirely.
4. Try It On
Once a guest has found something they like, they simply hit ‘Try It On’. The AI rebuilds their image wearing the chosen garment in a matter of seconds.
Happy with the look? Save it to your wardrobe. Want to keep exploring? Go back and try something else.
The wardrobe lets guests collect multiple looks and compare them side by side before making their final choice.
5. Download Your Look
Once guests have chosen a favourite look from their wardrobe, a branded background and overlay is added so the content fits seamlessly into your campaign as UGC.
Guests can then scan the on-screen QR code to download and share their look instantly.
Want to take it further? Our AI Mini Movies add-on animates the look so guests can see how the garment moves – creating genuinely shareable UGC in the process.
Where Does AI Virtual Try-On Work Best?
Brand Activations
AI Virtual Try-On is perfect for drawing crowds at brand activations – and keeping them there.
From the on-screen UI to the booth’s vinyl wrap, every touchpoint is white-labelled to your brand. It doesn’t just fit inside your activation. It becomes the centrepiece of it.
Retail
AI Virtual Try-On gives a reason to come in-store – or gives ecommerce brands a physical presence they’ve never had.
It modernises the shop floor without replacing what makes physical retail special.
Product Launch Events
AI Virtual Try-On lets guests experience your new product before it’s even on a rail.
Because the technology is fully portable, your launch isn’t tied to a retail space. Your product can make its debut anywhere.
Sampling Events
AI Virtual Try-On removes the logistics of transporting your product range to sampling events.
Your entire range lives inside the booth, guests can move through looks in seconds, and the whole event travels as easily as you do.
AI Virtual Try-On Hits The Runway | Topshop x Google Cloud
We partnered with THG Studios as the experiential tech partner of The World’s First AI Driven, Immersive, Shoppable Catwalk.
Check It OutWhy Noonah is the Virtual Try-on Partner for Brands and Event Agencies
Load your product range
Your full product range can be loaded directly into the experience, giving guests the freedom to choose what they try.
Every item is represented true to life – colours, textures, details intact. Our wardrobe feature lets guests try multiple pieces, switch between them seamlessly, and land on the look that works best for them.
Realistic Transformations
Most virtual try-on uses AR – overlaying a garment on top of your image like a social media filter.
Noonah does something fundamentally different. Our AI is trained specifically on fabrics, understanding how they fit naturally on all body types. It does this whilst leaving your face and body unchanged so the final result looks and feels authentic. The difference is immediately obvious.
Full Body Transformations
Noonah’s AI Virtual Try-On works across full body, half body and headshot formats – so whatever your product range looks like, the experience is built around it.
Full outfits, statement pieces, accessories. The technology adapts to what you’re selling.
Custom UX design and booth wrapping
Every aspect of the experience can be branded to you.
We design and produce custom user interfaces and booth wraps in-house, so the technology integrates seamlessly into your activation. To your guests, it’s entirely yours – Noonah works behind the scenes.
On-site event team
Our in-house events team takes the stress out of the activation entirely.
Experienced, personable and fully trained on the technology, they manage the experience from setup to last guest – keeping things running smoothly and making sure every interaction gets the best possible result.
AI Virtual Try-On Extras
AI Mini Movies
Bring your Virtual Try-On to life with AI-generated mini movies. A shareable, animated version of your Ai generated try-on image – great for enhancing how a garment looks in motion, and even better for giving your guests a piece of content they actually want to post.
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Cloud Wall
Display every Virtual Try-On image on one large screen, visible to everyone at the event. It creates spectacle, drives curiosity, and pulls people in from across the room – the single most effective way to maximise participation at a busy activation.
See MoreFrequently Asked Questions
AI Virtual Try-OnQuick answers to questions you may have. Can’t find what you’re looking for? Request full documentation for AI Virtual Try-On.
What is AI Virtual Try-On?
AI Virtual Try-On is a technology that lets people see themselves wearing garments without physically trying them on. Unlike AR-based try-on tools that overlay clothing on top of your image, our technology rebuilds your image from scratch wearing the item – so the result looks genuinely realistic rather than like an image filter.
Who is AI Virtual Try-On for?
AI Virtual Try-On is built for retail brands, ecommerce businesses, event agencies and marketing teams who want to create a more engaging experience for their customers or event guests. Whether you’re running a brand activation, a product launch, a sampling event or modernising a retail space, the technology is designed to fit around your goals.
How does the AI Virtual Try-On experience work?
Guests start by entering their details and taking a photo using the branded console – you can take as many shots as you like until you’re happy with the image. Once you’ve got your photo, you select a garment from the available range and within seconds you’ll see yourself wearing it. If you like the look, you can save it to your wardrobe and try another. When you’re done, your wardrobe lets you compare all your looks side by side before downloading, printing or sharing your favourites.
How realistic are the results?
Very. Most virtual try-on technology uses AR, which superimposes clothing over your existing image – similar to a Snapchat filter. Noonah’s AI actually regenerates your image as if you were wearing the garment, so the fit, fabric and overall look are as close to the real thing as possible.
What kinds of products can be loaded into the AI Virtual Try-On experience?
We can load your full product range into the system including clothing, accessories, glasses, hats, watches and more. Items are represented true to life, including colours, textures and details. The experience can be configured for full body, half body or headshot formats depending on your product range.
Can the experience be branded to our business?
Yes, entirely. We custom design the on-screen user interface and produce the physical booth wrap in-house, so every touchpoint reflects your brand. To your guests, the experience is completely yours.
Do you provide staff to run the experience?
Yes. Our in-house events team is on-site for the duration of your activation. They handle setup, manage the experience on the day, and are trained to guide guests through it to make sure everyone gets the best possible result.
What data does the experience capture?
Guests can share opt-in data as part of the experience. All data captured is GDPR compliant and can be fed directly into your CRM system.
What add-ons are available for AI Virtual Try-On?
A few options are available depending on what you need. AI Mini Movies animate your Virtual Try-on output into shareable video content. Cloud Wall displays all guest images on a large screen at the event, which is great for driving participation. Smart Mirror gives guests a more traditional changing room-style format. Data Capture can be added to turn the experience into a first-party data collection tool.
Is the technology portable?
Yes. The console is fully portable, which means the experience isn’t tied to a fixed retail location. It can be taken to events, pop-ups, showrooms or anywhere else you need it.
How long does each experience take?
A typical interaction takes a few minutes from photo to final look, though guests often spend longer exploring the full product range. The experience is designed to be intuitive enough that most people get the hang of it quickly without needing much guidance.
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