FRAIME
FRAIME is an artistic experience that conveniently creates poster designs at events. With an intuitive AI-powered illustration software you can ensure that every guest leaves with artwork they’re proud of.
Designed for brand teams, event organisers and tradeshow exhibitors, FRAIME drives footfall, dwell time and offers a creative, modern merchandise experience.
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How FRAIME Works
How FRAIME Works – Step by Step
1. Collect Data
Like all of our technology, FRAIME offers a valuable opportunity to collect guest data.
With complete control over FRAIME’s user interface, you have full flexibility to customise branding and data fields to suit your needs.
Whether you’re building a comprehensive guest profile or simply capturing an email address, FRAIME can adapt to your requirements.
2. Choose Your Scene
Before guests begin drawing, FRAIME presents a selection of pre-defined scenes to choose from. This is perfect for aligning designs with a specific brand campaign or providing a creative starting point.
For example, at an F1-themed event, scenes could include Pit Stop, Final Straight, or Podium Finish, ensuring guests’ creations fit within the theme while still allowing for personal expression.
Prefer to give guests total creative freedom? FRAIME can accommodate that too, offering a blank canvas for limitless imagination.
3. Type prompt
FRAIME’s prompt feature unlocks your guests’ creativity by turning their ideas into AI-assisted artwork. Simply enter a prompt, and Noonah’s AI model will guide the drawing process based on your input.
While FRAIME allows complete flexibility in the prompt section, it’s designed to automatically filter out any NSFW content, ensuring a safe and enjoyable experience.
If you’ve chosen a pre-defined scene, the text prompt adds an extra layer of AI-driven creativity, enhancing the guests’ artwork while preserving the design of the scene.
4. Draw something beautiful
FRAIME boasts a very simple and intuitive UI that people of all ages and ability can use. This ensures everyone who uses FRAIME produces a beautiful output whilst being content that they’ve designed it themselves.
As well as essential design tools, FRAIME allows users to flick between our array of artistic styles, including everything from pop art to renaissance.
Guests can also use the slider at the top of the page to blend between their own drawing and the AI output.
5. Share
Once your drawing is complete, FRAIME gives guests the option to directly share their design to socials using Noonah’s Share Station+
At this stage, FRAIME also seamlessly incorporates your company’s branding in the bottom corner, maintaining a professional and cohesive look.
Additionally, users have the option to sign their design, adding a personal touch to their creation.
6. Print
FRAIME then links with all our live event printing methods, producing a seamless and scalable merchandise printing process.
Don’t want to print onto merch?.. No problem. FRAIME is still super effective as a fun, creative activity for all your event guests.
Features of FRAIME
AI Image-to-Image Illustration
FRAIME reimagines your doodle in real time.
Guests doodle on one side of the screen and watch their illustration immerge on the other.
Artistic Styles
Choose from a menu of illustration styles to shape the look of your design.
The styles on offer can be tailored to your event, so you stay in control of the aesthetic from start to finish.
Intuitive User Interface
No training, no instructions, no queues backing up.
FRAIME’s interface is designed so any guest can pick it up and start creating within seconds – regardless of their age or technical confidence.
Pre-Selected Scenes
A blank canvas can be daunting. Scenes give guests a topic to kick things off.
They keep full creative control – just with a starting point. Choose up to 6 from our library, or we’ll build a custom one for you.
Sign Your Artwork
A small detail that makes a big difference.
Guests add their signature to their finished piece, giving it a personal, one-of-a-kind quality that makes the printed takeaway feel genuinely theirs.
On-site Facilitation
We bring FRAIME to your event, set it up, run it on the day, and take it away when you’re done.
No logistics headaches, no equipment to worry about – just a seamless experience your guests will love, handled entirely by us.
FRAIME Add-Ons
Live Event Printing
FRAIME connects directly with our live event printing technology, so guests can take their creation away with them – printed on something tangible, right there at the event.
Keep it simple with an A3 poster, postcard or 6×4 gloss print, or go further and put their design on a t-shirt, tote bag, notebook or mug. Whatever fits your event, we can print it.
Display Your Guests’ Creations Live
As guests create their designs, Cloud Wall collects every output and displays them together in one shared, ever-growing gallery – visible to everyone at the event.
It’s a simple touch that makes a big difference. Seeing their work appear on the wall encourages guests to participate, gives the experience a sense of occasion, and ties the whole activation together.
Frequently Asked Questions
Printing StationQuick answers to questions you may have. Can’t find what you’re looking for? Request full documentation for FRAIME and our live printing services here.
What is FRAIME?
FRAIME is an AI-powered illustration experience for events that allows guests to create their own artwork.
The final artwork can then be printed onto posters, merchandise, shared digitally, or displayed live at your event.
It’s designed to make creative participation easy, even for people with no design experience.
Who is FRAIME for?
FRAIME is built for brands, experiential agencies, event organisers and exhibitors looking to add a creative interaction point to their event.
It works particularly well for:
- Brand activations
- Trade shows
- Festivals
- Retail experiences
- Product launches
- Corporate events
Anywhere you want to increase engagement, create branded merchandise or generate shareable content.
What can guests create with FRAIME?
FRAIME can create a wide range of illustrated outputs depending on your activation. These can be simply printed as high-quality posters or printed onto merch.
Common merchandise options include:
- Tote bags
- T-shirts
- Prints
- Postcards
- Stickers
- Event merchandise
Can FRAIME be branded to our campaign?
Yes.
The full experience can be customised to your brand, including the user interface, artwork styles, prompts, colours, messaging and final output designs.
This makes FRAIME feel like part of your campaign rather than an off-the-shelf tool.
Can FRAIME print designs live at events?
Yes.
FRAIME can be paired with Live Event Printing to turn your guests’ designs into physical merchandise on-site.
Guests can create their artwork and receive a finished item within minutes.
Can FRAIME collect data?
Yes.
Like all of Noonah’s event technology, FRAIME can include optional data capture at the start of the journey. You can control what information is collected, from simple email capture through to more detailed lead qualification.
All data collection is GDPR-compliant.
Can FRAIME display designs live at the event?
Yes.
FRAIME integrates with Cloud Wall, allowing artwork to appear live on large event screens as it is created. This helps build crowd interest and encourages participation.
What kind of scenes can I choose for FRAIME?
The possibilities are endless. We recommend using scenes to guide the creativity of your guests. Chat with our team to discover what scenes may be suitable for you.
Can guests create designs without any design experience?
Yes. That is exactly what FRAIME is built for. The experience is designed to make illustration simple and accessible, so anyone can create something they are proud of regardless of artistic ability. Guests use an intuitive interface to guide the process, with AI helping shape the final design.
How long does it take to create a design?
It depends on the format of your event and how much creative freedom you want to give guests. A design can take anywhere from 10 seconds to 10 minutes. We can build in timers, prompts and workflow controls to manage throughput and make sure the experience fits the pace of your event.
Can FRAIME be used as a standalone experience?
Yes. FRAIME works as a standalone creative activation, giving guests a fun and engaging experience even without live printing.
Can FRAIME be used at exhibitions and trade shows?
Yes. FRAIME works particularly well at exhibitions and trade shows because it gives people a reason to stop, interact and spend time on your stand. It is a strong tool for driving footfall, increasing dwell time and creating meaningful conversations with attendees.
Can FRAIME ensure all artwork adheres to our brand guidelines?
Yes. FRAIME can be configured around your brand guidelines, including colours, themes, styles and campaign messaging. We can set creative boundaries within the AI so guests still have freedom to create, while ensuring the final outputs stay aligned with your brand.
How can I get started with FRAIME?
For further inquiries or to learn more about FRAIME, or any of our other tech, please contact our team. We’ll be happy to assist you.
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