Hero Photo Booth

Hero Booth is an augmented reality photo experience that allows guests to take selfies alongside virtual celebrities, athletes, characters, or brand ambassadors.

It recreates the feeling of a meet-and-greet, turning well-known personalities into an interactive, scalable photo opportunity at your event.

Hero Booth is designed for brands and organisers running campaigns centred around recognisable people or characters.

It works particularly well for sporting events, festivals, and brand activations where there is an existing connection between the audience and the “hero” featured in the experience.

The experience is simple and guided from start to finish.

Guests approach the booth, enter their details if required, and select the hero they want to appear with. The virtual character then guides them through the moment, creating a natural interaction before the final photo or video is captured and delivered instantly.

The result feels less like a standard photo and more like a shared moment.

Instead of simply taking a picture, guests engage with a virtual personality that responds and guides them. This creates a more memorable experience and a stronger emotional connection, especially when the hero is someone the audience already recognises.

The experience is fully flexible. Heroes can be based on real people such as athletes or ambassadors, fictional characters, mascots, or entirely custom campaign creations.

Each one is designed to fit naturally into the experience and guide the user through it in a way that feels authentic to the brand.

Heroes are typically created through a filmed capture process, where movements, prompts, and interactions are recorded and then built into the experience.

This allows the character to feel present and responsive, rather than appearing as a static overlay.

Yes, multiple heroes can be included within the same experience.

This is often used in campaigns featuring different players, characters, or ambassadors, giving guests a choice and increasing replay value.

Hero Booth can produce high-quality branded photos or short-form video content.

The outputs are designed to feel polished and shareable, giving guests something they actively want to keep and post.

Content is delivered instantly, either through QR code download, email, or direct sharing options.

Physical prints or branded merchandise can also be added, depending on how the experience is set up.

Yes, the experience can include fully customisable data capture.

This allows you to collect guest details and insights as part of the journey, with everything handled in a GDPR-compliant way and ready to integrate with your existing systems.

Hero Booth is particularly effective in environments where audience engagement and footfall matter.

It performs well at large-scale public events, fan zones, exhibitions, and brand activations, especially where there is a clear connection between the audience and the featured hero.

Yes, it’s designed for busy environments.

The guided nature of the experience keeps things moving while still delivering a high-quality output, making it suitable for events with a constant flow of guests.

Every part of the experience can be tailored, from the interface and messaging through to the look and behaviour of the hero itself.

This ensures the final experience feels like a natural extension of your campaign, rather than an off-the-shelf product.

Everything is designed and built in-house, from the capture technology through to the final user experience.

This allows for a high level of control, ensuring the experience is reliable, fully tailored, and capable of delivering strong engagement and high-quality content at scale.