Smart Vending Machine x Marshall Amplifiers
At 2000trees Festival, Marshall wanted an activation that would stand out in a busy festival environment and celebrate its iconic brand. The experience needed to attract crowds, reward visitors with branded merchandise, and create excitement throughout the weekend.
To achieve this, Noonah delivered a Smart Vending Machine featuring our interactive Jackpot Mode, transforming product giveaways into a game that festival-goers couldn’t resist.
Turning Up the Volume on Festival Engagement
The Brief
Marshall wanted to maximise footfall to their festival stand while growing their marketing database and distributing branded merchandise in a memorable way.
The experience needed to be simple to take part in, visually striking, and exciting enough to keep people talking throughout the three-day festival.
Our Approach
We configured our Smart Vending Machine in Jackpot Mode, complete with a physical one-armed bandit lever that turned every prize giveaway into an engaging game.
The machine’s height, lighting and sound effects immediately attracted attention, while queues of excited participants created even more interest from passing festival-goers.
Before taking part, guests entered their name and email address and opted into Marshall’s marketing communications. They then pulled the one-armed bandit lever and watched the reels spin before discovering which prize they had won.
Marshall wanted every participant to leave with something, so every spin resulted in a win.
Smart Vending Machine Jackpot Mode
Guests could win one of three Marshall-branded prizes.
The reels landed on either a Marshall pin badge, a pair of Marshall headphones, or a Marshall speaker before the Smart Vending Machine automatically dispensed the corresponding prize.
While the premium prizes created huge excitement across the activation, even the branded pin badges proved hugely popular with festival-goers. Every element of the experience – from the machine wrap and touchscreen interface to the prizes themselves – was fully branded to reflect Marshall’s distinctive identity.
The combination of physical interaction, suspense and instant reward kept visitors engaged throughout the festival and encouraged a constant flow of participants.
The Result
The Smart Vending Machine remained busy throughout all three days of the festival, consistently drawing crowds to the Marshall activation.
The combination of guaranteed prizes and occasional premium rewards created genuine excitement, with every speaker and headphone win generating cheers from the surrounding crowd. This sense of spectacle encouraged even more people to join the queue, helping Marshall attract visitors, distribute branded merchandise, and collect valuable marketing data throughout the event.
Bring Your Brand to the Centre of the Crowd
From festival giveaways to large-scale product launches, Noonah’s Smart Vending Machines transform product distribution into an interactive brand experience. Get in touch to discover how we can tailor a vending activation for your next campaign.
