Kendra Scott’s Motherhood Campaign

In anticipation of Mother’s Day, Kendra Scott, the renowned fashion and jewellery brand, sought to create a heartfelt and engaging experience for their customers, focusing on the theme of motherhood.

To bring this vision to life, Kendra Scott collaborated with Noonah to design a memorable in-store activation that would capture the essence of what motherhood means to their community.

Kendra Scott’s goal was to celebrate motherhood by capturing personal moments.

Activation Across America
The activation took place over a single day in 20 flagship stores, covering a wide geographic area from

  • Texas to the East and West coasts. The locations included:
    Texas: Austin (Domain and SOCO), Houston (Woodlands), San Antonio (La Cantera), Dallas area (Southlake), McAllen
  • East: Atlanta (Avalon), North Carolina (Birkdale Village and Southpark Charlotte), New York (Roosevelt Field and SoHo), New Jersey (Short Hills), Nashville (Hill Center), Troy (MI), Florida (Tampa Hyde Park Village and Winter Park Village), Indianapolis (Keystone)
  • West: Colorado (Park Meadows), Arizona (Scottsdale Quarter)

The activation was a resounding success, capturing a total of 1054 images. These images, combined with the heartfelt messages from customers, were used to create vibrant photo mosaics that became the centerpiece of Kendra Scott’s Mother’s Day campaign.

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