Smart Vending Machine x Walkers
To celebrate the No Walkers, No Game campaign, Walkers and Classic Football Shirts partnered to create a retail activation that rewarded football fans while driving footfall into stores.
We delivered a fully branded Smart Vending Machine, giving visitors the chance to win limited-edition football shirts along with packets of Walkers Crisps.
Turning Football into Footfall with Walkers x Classic Football Shirts
The Brief
Walkers and Classic Football Shirts wanted an activation that celebrated their partnership while encouraging more football fans to visit their stores.
The experience needed to attract attention, create excitement around the campaign, and reward visitors with branded prizes while capturing valuable customer data for future marketing.
Our Approach
We configured our Smart Vending Machine in Jackpot Mode, complete with a physical one-armed bandit lever that transformed a simple giveaway into an interactive game.
Guests began by entering a few details, including their name and email address, before selecting their favourite flavour of Walkers crisps. They then pulled the lever and watched the reels spin to discover which prize they had won.
Smart Vending Machine Jackpot Mode
Once the reels stopped spinning, guests either landed on their chosen packet of Walkers crisps or the coveted Mystery Flavour.
Winning their chosen flavour triggered the machine to vend a packet of Walkers crisps. Landing on the Mystery Flavour unlocked the activation’s top prize – a giant packet of Walkers crisps containing a limited-edition Walkers x Classic Football Shirts football shirt.
Every element of the activation was fully branded for the collaboration, from the machine wrap and touchscreen interface to the prizes themselves, creating a seamless extension of the campaign within both retail stores.
The Result
The activation drew significant footfall into both the Manchester and London stores, creating queues throughout the campaign.
The combination of guaranteed prizes and the chance to win an exclusive football shirt kept visitors engaged and generated genuine excitement around the vending machine. One football fan enjoyed the experience so much in Manchester that they travelled to the London store to try their luck again.
Alongside driving engagement, the activation collected names, email addresses and favourite crisp flavours, providing Walkers with valuable first-party marketing data while celebrating their partnership with Classic Football Shirts.
Turn Your Products into an Experience
Noonah’s Smart Vending Machines transform product giveaways into memorable brand experiences. Whether you’re launching a collaboration, opening a retail space or promoting a new product, we can create a fully branded activation that drives footfall, captures data and rewards your audience.
