Personalised Debit Cards x Revolut
To celebrate the Revolut x Audi F1 sponsorship, Revolut took to the streets of the UK.
The goal was to get the public involved, drive new Revolut sign-ups and give new customers the opportunity to design and personalise their very own debit card.
Revolut(ionising) Personalised Merch Activations Across the UK
The Brief
Revolut wanted to drive new customer sign-ups and keep these new users engaged with their new Revolut bank account.
The experience needed to prioritise an accessible, intuitive design experience that anyone could use to create a great-looking card, regardless of their design skills, while still ensuring every design remained consistent with the Revolut x Audi F1 campaign branding.
With the activation touring busy UK city centres, it also needed to process large numbers of guests efficiently.
Our Approach
We used MerchLab AI to create a live, AI-first card design and printing experience built specifically around the campaign.
Guests began at the branded Design Station, where they typed simple prompts to generate custom icons for their card design.
These AI-generated icons could then be dragged onto their Revolut card – resized, arranged, and further enhanced with text and a curated library of F1-inspired graphics.
Behind the scenes, our AI was trained with strict brand parameters, producing artwork only in a white, fine-line style. Combined with the curated asset library, this ensured full creative freedom without straying from the campaign aesthetic.
This workflow enabled thousands of fast, unique combinations, keeping the experience intuitive and high-throughput even during peak footfall.
Once complete, designs were sent to our live print station, where the designed card were printed on site, within minutes.
The Result
The activation generated massive footfall as it toured city centres across the UK.
MerchLab AI gave each guest the freedom to create a card that felt like their own, while the campaign-specific design tools and AI parameters ensured every finished product remained unmistakably Revolut x Audi F1.
The result was a high-throughput personalisation experience that balanced individual creativity with tight brand control, while giving new customers a personalised product they could continue using long after the activation.
Bring Personalisation to Your Next Campaign
Give your audience the tools to create something personal without losing control of your brand. Our live event printing and MerchLab AI experiences can be tailored around your products, creative guidelines and campaign objectives.
