Following Fraser Group’s takeover of the much-loved luxury retailer Flannels innovative plans to redesign their stores were quickly set into motion.
Experiential retail was a key component in the scheme to transform Flannels locations across the north of England into true destination stores, and their new flagship opening in Sheffield’s Meadowhall was top of the list for a makeover.
The booths have generated massive publicity for Flannels with mentions in both the fashion and regional press, including Vogue and The Business of Fashion. At the same time, influencers such as Jamie Genevieve have jumped at the opportunity to use the booths to create content for their millions of followers.
The Flannels Beauty Booths perfectly demonstrate how our tech can transform traditional bricks and mortar into truly experiential shopping destinations. If you are interested in our Smart Mirror Technology, don’t hesitate to contact our team today!