Digital Mosaic x World Netball Campaign
In June 2022, World Netball launched its #yournetballworld campaign to mark one year since they rebranded their organisation (formerly The International Netball Federation) and one year until the 2023 Netball World Cup in South Africa.
The idea was to highlight Netball’s positive impact worldwide, reaching out to people at all levels of the sport, from international athletes to grassroots players and asking them to submit a photo and a personal message about what Netball means to them. For an extra incentive, every participant would be in with a chance of winning tickets to the World Cup.
The idea was to highlight netball’s positive impact worldwide, reaching out to people at all levels of the sport.
Our Approach
Our Pocket Booth Technology paired with Digital Photo Mosaic was the obvious solution for this far-reaching campaign.
Pocket Booth allowed users around the world to simply click a link, land on a World Netball branded micro-site, snap a selfie on their phone, then submit their image to the Digital Photo Mosaic.
The Digital Photo Mosaic’s ‘Message Mode’ gave netballers in every continent the ability to add a message to their image, which the app then beamed to a massive Digital Mosaic.
The 1400+ entrants that appeared in the mosaic were moderated using AI and then uploaded to the mosaic. Our instantly searchable Digital Photo Mosaic platform meant that World Netball Members could instantly find themselves and their colleagues from around the world, including some of Netball’s biggest names.
The final mosaic proved a fascinating insight into the diversity of the netball community and the positive impact netball plays in shaping lives in every corner of the world.
Whether your event or campaign is virtual, in-person or hybrid, Digital Photo Mosaic is a proven way of engaging your audience and creating a real sense of community.
