Prize Vault®
Ideal for trade show stands and activations that want to drive footfall and create a buzz, Prize Vault® takes a simple prize mechanic and turns it into a powerful driver of traffic to your event.
In its basic form, the Prize Vault® is a small box with a touch screen and a door; your guests scan a QR code and receive a four-digit PIN on their mobile phone. They then enter the code to see if it opens the vault. The concept is simple, but like so much of what we do, there’s more to it than you might think.
Prize Vault® Projects
What is Prize Vault®?
Prize Vault® is an interactive engagement tool built for promotional events and campaigns.
Participants complete a simple on-screen task – event registration, mailing list sign-up, a short questionnaire – and get rewarded with a code. That code goes straight into the vault for a chance to win prizes.
Paired with Noonah’s cloud technology, a simple locked vault becomes a moment of theatre at your brand activation.
And it’s not just fun – it solves the two things every event planner and trade show exhibitor actually needs: more footfall, and better data collection.
How Prize Vault® Works on Event Day
1. Scan the QR code
The experience starts with a simple scan. Place QR codes around your venue for guests to discover, or send codes out to existing contacts before the event – so Prize Vault® is the first stop they make when they arrive.
2. Complete a task
Scanning takes guests to a landing page, fully branded to your event or campaign. Here, you decide what they do next.
Most of our clients keep it simple with an email sign-up, but you can get more creative – questions, event registration, even a short game.
This is where the data collection happens, and it’s one of Prize Vault’s biggest selling points: we collect it all for you and can feed it straight into your CRM, making it effortless to build your mailing list or gather first-party data from every guest.
3. Receive a code
Once the guest completes the task, they’re rewarded with a six-digit code on their phone.
4. Enter the code
Guests can head to the Prize Vault at any time and tap their code into the touchscreen.
5. Win or lose
Hit submit, and one of two things happens: the vault flies open and guests collect their prize, or a “better luck next time” sound plays and consoles them in their loss.
You’re always in control
Behind the scenes, it’s not really about the code – it’s a time-driven system.
In its simplest form, if you have 10 prizes to give away over 5 hours, the vault opens every 30 minutes. You decide how often the vault gives out a prize, and whether guests get one try or multiple attempts. We can build this out to be as simple or complex as you need.
How to Capture Data with Prize Vault®
Whether you want to grow your mailing list, capture leads, or gain customer insights, Prize Vault® is fully customisable to collect whatever data matters to you – users simply complete your chosen criteria or answer questions on their phone before receiving their code.
That means every entry works harder, tying your footfall directly to your marketing goals.
Find out more about achieving your objectives with Noonah’s Prize Vault®.
How to Drive Footfall with Prize Vault®
Prize Vault® pulls people to your stand from two directions: bringing back customers you already know, and catching the attention of new prospects on the day.
To bring back existing customers, send unique four-digit codes as invites ahead of the event. On the day, Prize Vault’s eye-catching signage and prompts do the rest – drawing in prospects who haven’t engaged with your brand yet.
Find out more about achieving your footfall objectives with Prize Vault®.
Prize Vault® Key Features
Control the Frequency of Wins
It’s vital that the number of prizes you have to giveaway is scheduled according to the duration of the event and how busy it is. Our Prize Vault® platform gives us full control so if you are expecting a busy event and have lots to giveaway we set the win frequency accordingly.
Tiered Winners
If you have different tiers of customers or guests and want to reflect that with the likelihood of winning or (on our multi-door options) give certain tiers of users a better prize, then our Prize Vault® platform is for you.
Fully Customisable Web App
Simply scan a QR code at your event to open Prize Vault’s fully customisable web app. It’s through the web app that users enter their details and are prompted to fill in any custom fields and answer any questions before being issued their 4-digit code.
HTML Emails
The Prize Vault® platform can deliver a four-digit code in a fully customisable HTML email to your customer base before your event. These emails are used to incentivise those already on your mailing list to visit your event and try their luck at opening the Prize Vault® (before catching up with you on your latest offerings).
Custom SFX
The sound effects of guests winning and losing at your event create a real stir and draw crowds from far and wide. We can use any sounds for the alerts, whether they are stock or tailored specifically to your brand or event, and we can control the volume according to what’s appropriate.
Scale Prize Vault® to Fit Your Event
Prize Vault® is built to flex with your space. Its small footprint fits even the tightest trade show stands, while multi-door options are there for anyone wanting a bigger visual impact.
Want it fully bespoke? We’ll work with you to integrate the vault into a custom set or stand design, so it fits your specific requirements and elevates the whole event experience.
Compact or expansive, Prize Vault® scales to suit your event.
Prize Vault®
Measuring only 47cm wide, 30cm deep, and 42cm high, Prize Vault® is designed to fit into even the smallest trade show setups seamlessly.
With complete control over its touchscreen interface, we can tailor the user experience to match your event or campaign branding. Equipped with its own sound system, Prize Vault® ensures winners (and losers) enjoy their own sound effects, adding to the excitement. These effects can be customised to suit your event’s ambience.
To amplify Prize Vault’s impact, we offer customisable options, including branded plinths and signage featuring attention-grabbing elements like the iconic big arrow. Alternatively, we’re happy to collaborate with you on your own unique design vision.
Prize Locker®
Used in recent brand activations for Sports Direct, MyProtein, and Pravha, our Prize Locker® takes the Prize Vault® technology and applies it to a set of 12 classic sports lockers.
This larger unit naturally has more presence than the smaller Prize Vault® and is especially relevant to exercise and sports brands that are running activations.
Working equally well at an expo or high street activation as it did in Sports Direct’s flagship store on Oxford Street, Prize Locker® creates a standalone focal point which is guaranteed to draw the crowds.
Prize Wall®
The Prize Wall® offers unparalleled impact for brand activations aiming for maximum attention. Harnessing our cutting-edge Prize Vault® technology, it transforms an entire wall into a dynamic array of interactive doors.
When Barclays selected the Prize Wall® for their activation at Wimbledon 2023, they adorned the entire wall with lush foliage, resulting in a breathtaking display.
More recently, the Noonah team showcased Prize Wall® on our stand at the ETL and Confex trade shows, giving away a lot of Tony’s Chocalonley, creating a real buzz, and capturing a phenomenal amount of data in the process.
Get Prize Vault® at your next Event
Our team is ready to help you choose the right engagement tech for your event. Just give us a call!
Frequently Asked Questions
Prize Vault®Quick answers to questions you may have. Can’t find what you’re looking for? Request full tech specification for Prize Vault® here.
What is Prize Vault®?
Prize Vault® is an innovative solution developed by Noonah to enhance engagement and excitement at trade shows, exhibition, retail activations and events! It involves attendees or guests scanning a QR code at the event to receive their unique code (or sending unique codes to invitees pre event), who then see if their code unlocks the Prize Vault®, offering them a chance to win exciting prizes.
Who is Prize Vault® best suited for?
Prize Vault® is ideal for exhibition exhibitors, brand activation teams, experiential marketing agencies, corporate event planners, and event organisers.
It’s designed for teams running live events and brand activations who want to drive queues and footfall, capture valuable opt-in data, and reward participants with compelling prizes.
How does Prize Vault® work?
Upon receiving a unique code, attendees visit the event or store where the Prize Vault® is set up. They input their code into the Prize Vault® interface to see if it unlocks, potentially granting them access to a prize. Prize Vault® utilizes adaptable technology with customizable features to create a unique and interactive experience for each event.
How are winners selected?
Winners are released at set time intervals, giving you full control over how many prizes are distributed across your event.
For example, at a five-hour event with ten prizes, a prize could be released every 30 minutes. At a two-hour event with ten prizes, one could be released every six minutes.
This lets you plan your giveaway strategy precisely, manage demand, and maintain consistent queues throughout the day.
What types of events can benefit from using Prize Vault®?
Prize Vault® is suitable for a wide range of events, including trade shows, corporate gatherings, product launches, store openings, and promotional events. Any occasion where engaging attendees and driving footfall is essential can benefit from Prize Vault’s interactive mechanics.
Can the Prize Vault® be fully branded?
Yes – every guest-facing element can be customised.
We tailor the visuals, graphics, and messaging, and incorporate your logos, colours, and campaign themes so the experience feels completely native to your brand or activation.
Can Prize Vault® be customised to fit our branding and event theme?
Absolutely! Noonah understands the importance of branding consistency and event theming. With Prize Vault®, you can customize every aspect, from the design and content of email invites to the appearance and functionality of the Prize Vault® itself. This ensures that Prize Vault® seamlessly integrates into your event’s branding and enhances the overall experience.
What types of prizes can be offered through Prize Vault®?
The possibilities are endless! Prize Vault® allows you to offer a wide range of prizes, from tangible products to experiential rewards. You can tailor the prizes to match your target audience’s interests and preferences, ensuring maximum engagement and excitement.
Can Prize Vault® be used in high-footfall environments?
Yes – Prize Vault® is highly effective in busy environments, combining an exciting prize mechanic with rapid data capture to keep throughput high while maintaining strong engagement.
Is Prize Vault® suitable for both large and small-scale events?
Yes, Prize Vault® is designed to be scalable and adaptable, making it suitable for events of all sizes. Whether you’re organizing a small boutique gathering or a large-scale convention, Prize Vault® can be tailored to meet your specific needs and requirements.
Can we capture opt-in data from participants?
Yes – this is one of the core strengths of Prize Vault®.
Guests exchange their details for the chance to win a prize, making it a powerful data-capture mechanic. All data is GDPR-compliant and can be integrated directly into your CRM or marketing systems.
How does Prize Vault® help in mobilising digital databases and social followers?
Prize Vault® provides a powerful way to mobilise your mailing list, social media followers, and any other digital database. By sending out unique codes and inviting recipients to participate in the Prize Vault® experience, you can effectively engage and incentivize your audience to attend your event or visit your store, thus increasing footfall and brand interaction.
Does Prize Vault® provide any data insights or analytics?
Yes, Prize Vault® offers real-time tracking and data insights, allowing you to gather valuable information about attendee engagement, participation rates, prize preferences, and more. This data can be used to measure the success of your event, refine future marketing strategies, and enhance overall customer experience.
Do you provide event support or staff?
Yes – we can supply trained event staff to run the experience and manage guest flow on site.
Can Prize Vault® be deployed internationally?
Yes – we regularly deliver Prize Vault® activations across multiple countries and international markets.
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