I start most Tuesday mornings, not with a typical marketing checklist, but instead by asking my manager what he thought of the latest episode of the hit TV show ‘The Last of Us.’ And it got me thinking, how do these insanely popular shows create such an immense fan following?

Whether you work in the events industry or not, you’ve probably come across Coachella. It’s one of the most famous music festivals in the world, with brands lining up to tap into its captive audience of celebrities, festival-goers, and trendsetters. This year’s event was no exception, with an array of immersive and creative brand activations integrated into the festival experience.

Love it or loathe it, Christmas shopping can be an assault on the senses. As the high street continues to lose sales to e-commerce, retailers increasingly rely on the revenue generated in November and December to bolster dwindling sales from the previous months.

I was beginning to think that it was the end of virtual events. The pandemic had been and gone, and the need that skyrocketed us into the online world had ceased to exist. Until now…

As online shopping soars, retailers must create more reasons for shoppers to enter its doors. It’s eCommerce VS the High Street (unless they’ve joined forces), but with the growth of experiential retail, the fight just got interesting!

Whether your company is B2B or B2C, exhibiting can form a lucrative addition to your marketing mix. Exhibitions stands, trade shows, trade fairs, conventions, and expos offer a massive opportunity to entice customers new and old, and are a great chance to meet clients and suppliers IRL; it’s also an excellent opportunity to scope out the rest of the industry and show off your brand.