The World’s First AI Driven Immersive Catwalk by THG Studios
Noonah have partnered with THG Studios to bring live interactive experiences to the runway.
This is retail redesigned for the participation era – delivering measurable engagement, first-party data, and sharable content for brands, event teams and agencies.
Explore the technology shaping the new era of brand marketing:
AI Virtual Try On
Noonah x Google Cloud are teaming up to bring AI Virtual Try-On, the interactive styling experience, to the catwalk.
From clothing to branded accessories, Virtual Try-On allows guests to see how they’d look in different items without the need for changing rooms.
Built for event organisers, retail marketing teams and brand campaigns, it’s ideal for creating high-engagement experiences, turning product discovery into shareable moments, improving in-store customer journeys, driving footfall, dwell time, and capturing data.
Glamdroid®
Glamdroid® is the UK’s leading Glambot camera, turning event guests into cinematic, slow-motion video content with the polish and presence of red-carpet production.
Inspired by Cole Walliser’s iconic Glambot aesthetic, Glamdroid® has brought editorial-level video content to major events including BBC Sports Personality of the Year, The BRIT Awards, Eurovision Song Contest, and many more.
It’s ideal for brands and event organisers looking to boost social reach, generate premium UGC, and add spectacle to any activation.
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