Cardano Summit 2022
At Cardano Summit, the goal was to create an experience that connected every part of the event – both physically and digitally.
To achieve this, Noonah delivered a QR-led journey that guided attendees through the summit, alongside a global photo experience that brought together participants on-site and online into a single, shared visual output.
We used a multitude of experiences to unite, guide, and foster networking among attendees.
The Brief
Cardano wanted to increase engagement across the entire summit, encouraging attendees to explore all areas of the event while also connecting with a global audience tuning in remotely.
The experience needed to be interactive, accessible on mobile, and capable of uniting both in-person and virtual participants.
Our Approach
We built a QR Scavenger Hunt that acted as a thread running through the entire event.
QR codes were placed across multiple touchpoints throughout the summit, prompting attendees to explore different areas, interact with content, and complete key actions. This created a clear journey through the space while maintaining a sense of discovery.
One of these touchpoints unlocked a photo experience powered by Noonah’s virtual photo booth for events, Pocket Booth.
The Pocket Booth Experience
Guests accessed the Pocket Booth directly on their phones via QR code, with no app required.
They snapped a selfie, customised their image with filters, icons, and messages, and submitted their final photo as part of the wider activation. The mobile-first format made it easy for both on-site attendees and virtual participants to take part from anywhere in the world.
The Digital Photo Mosaic
Every submitted image fed into a live Digital Mosaic displayed at the event.
As more photos were added, the mosaic gradually built into a large-scale visual made up entirely of attendee contributions. This created a constantly evolving centrepiece that reflected the community around the Cardano Summit.
Importantly, the experience wasn’t limited to those on-site. Remote participants could also submit images and view the mosaic, making it a truly global activation.
The Result
The QR Scavenger Hunt successfully guided attendees through the summit, increasing interaction across multiple areas of the event.
At the same time, the Pocket Booth and Digital Mosaic combined to generate a large volume of user-generated content from both in-person and virtual audiences. The result was a connected, participatory experience that extended beyond the venue and brought the global Cardano community together.
Need an Experience that Blends In-Person and Virtual?
Noonah builds experiences that connect audiences across physical and digital spaces. Get in touch to explore how we can support your next event.
