With hundreds of different editions existing, but in a UK first, Monopoly offers families the chance to create a personalised version of the iconic game at Christmas.
Monopoly is one of the most popular family board games, licensed locally in more than 103 countries and printed in over 37 languages. And now it’s added a personalised edition for Christmas exclusively in-store and online at London’s Selfridges.
Monopoly By You was a hit with the press, featuring on This Morning’s ‘Ultimate Christmas Gifts’ with Philip and Holly and receiving an incredible one million views. Results were just as good in the papers featuring in The Sun Online: ’32 best Christmas gifts for him in 2021′; Evening Standard: ‘Best Christmas board games of 2021’, Marie Claire’s Hot List, Hello Online and in Female First, A dedicated piece titled ‘Monopoly offering fans the chance to personalise the iconic game’.
When the high street was still recovering from covid lockdowns, this genuinely immersive piece of experiential retail tech, combining nostalgia with product personalisation, reminded customers what the high street could be. Incredibly designed installations combined with the very best retail tech created a paradise for kids and renewed connections between parents and the brand.