MerchLab AI

MerchLab is an AI-driven merch personalisation tool that lets anyone create high-quality, custom products in seconds – no design experience needed.

Designed for speed, scalability, and entertainment: MerchLab makes custom merchandise effortless for festivals, conferences and product launches – ensuring every guest leaves with a unique keepsake and a great experience.

AI Merchandise Projects

MerchLab AI : Fast, Custom Merch for High-Traffic Events

What is MerchLab?

MerchLab is an AI-powered merchandise personalisation tool that makes it easy to create unique, customised merch. Designed for speed and simplicity, MerchLab ensures that anyone, regardless of design experience, can craft high-quality, personalised products in seconds.

Perfect for Any Event

MerchLab works seamlessly at any event where you want guests to leave with a memorable, customised keepsake. Whether it’s a festival, conference, brand activation, or product launch, our tool makes merch creation fun and effortless.

Scalable for High-Traffic Experiences

If your event has a high turnover of guests, you need a merch solution that keeps up. MerchLab is built for scalability, handling large crowds without slowing down – so every guest can walk away with a personalised item, hassle-free.

Try MerchLab today and turn every event into a branded experience they won’t forget!

How MerchLab AI works

Merchlab AI is designed to be as simple and fun as possible. It creates AI-powered designs for a wide range of merchandise, with different modes that tailor the experience to the end product.

Data Capture
The process starts with data capture, which is totally customisable to your event. Data points can range from basic email collection to detailed surveys. MerchLab ensures you gather the insights you need while keeping the experience smooth and secure.

Design Modes
Whether it’s a pin badge, postcard, tote bag or even skin-friendly temporary tattoos, MerchLab has a mode tailored to that product. MerchLabs’ design uses a tabbed user interface, allowing users to move intuitively between design tools. The available tools and interface depend on what merch you are printing to.

MerchLab AI uses advanced text-to-image technology to generate professional-quality designs, no artistic skills required.

In pin badge mode, guests describe themselves in a few words to the AI text-to-image function to create a unique avatar. For postcards or T-shirts, the same AI text-to-image process generates custom backgrounds. The fast, interactive experience lets users experiment with prompts until they craft a design they love.

AI Processing
MerchLab’s AI runs entirely on powerful onboard computing, eliminating the need for a high-speed internet connection, ensuring lightning-fast processing and significantly reducing the environmental impact compared to online AI art generators, which rely on energy-intensive cloud computing.

Photo Uploads
MerchLab’s powerful photo upload feature makes customising designs effortless. Guests simply scan the on screen QR code to access their phone’s camera roll and upload an image. They can incorporate pictures of themselves, friends, or pets – or even snap a photo at the event to use in their design – eliminating the need for physical photo booths. Once uploaded, MerchLab automatically removes the background, allowing users to seamlessly move and scale their image as they wish.

Additional Design Elements
Users easily navigate through design tools with tabs, allowing them to customise their creations. They can add stickers, change colours, and include text with MerchLab’s text tool. Stickers and patterns can be selected from our library or tailored to fit your brand.

Branding and Overlays
As a final touch, we add your branding and any other standardised elements to the design as an overlay. The overlay is visible to the user throughout the design process and ensures that your brand and event are front and centre when the design is printed on merch and shared on social media.

Printing and Sharing
When your guests are happy with their artwork, they press the print button, and the design is sent to the print team to apply to the merch. To amplify your event’s reach and brand exposure, our powerful Share Station+ platform enables guests to instantly share their creations on social media with a quick QR code scan.

Don’t Want AI?.. That’s Fine Too!

MerchLab is all about flexibility. If AI-generated designs aren’t the right fit for your event, we’ve got you covered. Our system can be configured to let guests create their own personalized merch using an intuitive set of design tools – no AI required.

With access to stickers, shapes, image overlays, and a text editor, guests can craft unique designs in a fun and interactive way. Whether they prefer hands-on creativity or a more guided approach, MerchLab ensures everyone can design something they’ll love.

Using AI with Live Event Printing

Integrating AI into Live Event Printing revolutionises the experience. It empowers your guests to craft designs that exude professionalism and finesse. Through AI, we offer diverse avenues for design creation, from text prompts to selecting predefined options and styles or even leveraging complementary technologies like Screen Graffiti, which transforms doodles into remarkable artwork. AI enables us to seamlessly infuse these designs with your brand identity and messaging, resulting in bespoke creations tailored specifically to your guests and your event.

Some Live Event Printing Projects

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