MerchLab AI

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MerchLab AI is an AI-powered personalisation tool that lets anyone create high-quality, custom merchandise in seconds – no design experience needed.

Designed for speed, scalability, and entertainment: MerchLab uses AI text-to-image technology to make custom merch designs effortless. Whether it’s tote bags, note books or water bottles – MerchLab AI can personalise anything imaginable.

AI Merchandise Projects

International Confex 2025 Noonah AI @ Dynatrace Perform

Talk to the Team UK +44 (0) 1246 918 153 USA +1518 396 5579

MerchLab AI : Fast, Custom Merch for High-Traffic Events

What is MerchLab AI?

MerchLab is an AI-powered merchandise personalisation tool that makes it easy to create unique, customised merch. Designed for speed and simplicity, MerchLab ensures that anyone, regardless of design experience, can craft high-quality, personalised products in seconds.

Perfect for Any Event

MerchLab works seamlessly at any event where you want guests to leave with a memorable, customised keepsake. Whether it’s a festival, conference, brand activation, or product launch, our tool makes merch creation fun and effortless.

Scalable for High-Traffic Experiences

If your event has a high turnover of guests, you need a merch solution that keeps up. MerchLab is built for scalability, handling large crowds without slowing down – so every guest can walk away with a personalised item, hassle-free.

Talk to the Team UK +44 (0) 1246 918 153 USA +1518 396 5579

How MerchLab AI works

Merchlab AI is designed to be as simple and fun as possible. It creates AI-powered designs for a wide range of merchandise, with different modes that tailor the experience to the end product.

Data Capture
The process starts with data capture, which is totally customisable to your event. Data points can range from basic email collection to detailed surveys. MerchLab ensures you gather the insights you need while keeping the experience smooth and secure.

Design Modes
Whether it’s a pin badge, postcard, tote bag or even skin-friendly temporary tattoos, MerchLab has a mode tailored to that product. MerchLabs’ design uses a tabbed user interface, allowing users to move intuitively between design tools. The available tools and interface depend on what merch you are printing to.

MerchLab AI uses advanced text-to-image technology to generate professional-quality designs, no artistic skills required.

In pin badge mode, guests describe themselves in a few words to the AI text-to-image function to create a unique avatar. For postcards or T-shirts, the same AI text-to-image process generates custom backgrounds. The fast, interactive experience lets users experiment with prompts until they craft a design they love.

Local AI Processing
MerchLab’s AI runs entirely on powerful onboard computing, eliminating the need for a high-speed internet connection, ensuring lightning-fast processing and significantly reducing the environmental impact compared to online AI art generators, which rely on energy-intensive cloud computing.

Photo Uploads
MerchLab’s powerful photo upload feature makes customising designs effortless. Guests simply scan the on screen QR code to access their phone’s camera roll and upload an image. They can incorporate pictures of themselves, friends, or pets – or even snap a photo at the event to use in their design – eliminating the need for physical photo booths. Once uploaded, MerchLab automatically removes the background, allowing users to seamlessly move and scale their image as they wish.

Additional Design Elements
Users easily navigate through design tools with tabs, allowing them to customise their creations. They can add stickers, change colours, and include text with MerchLab’s text tool. Stickers and patterns can be selected from our library or tailored to fit your brand.

Branding and Overlays
As a final touch, we add your branding and any other standardised elements to the design as an overlay. The overlay is visible to the user throughout the design process and ensures that your brand and event are front and centre when the design is printed on merch and shared on social media.

Printing and Sharing
When your guests are happy with their artwork, they press the print button, and the design is sent to the print team to apply to the merch. To amplify your event’s reach and brand exposure, our powerful Share Station+ platform enables guests to instantly share their creations on social media with a quick QR code scan.

Don’t Want AI?.. That’s Fine Too!

MerchLab is all about flexibility. If AI-generated designs aren’t the right fit for your event, we’ve got you covered. Our system can be configured to let guests create their own personalized merch using an intuitive set of design tools – no AI required.

With access to stickers, shapes, image overlays, and a text editor, guests can craft unique designs in a fun and interactive way. Whether they prefer hands-on creativity or a more guided approach, MerchLab ensures everyone can design something they’ll love.

Frequently Asked Questions

Printing Station

Quick answers to questions you may have. Can’t find what you’re looking for? Request full documentation for MerchLab AI and our live printing services here.

What is MerchLab?

MerchLab is an AI-powered merch personalisation tool that allows users to create custom, high-quality products in seconds. It uses text-to-image AI technology, photo uploads, and interactive design tools to make the process simple, engaging, and accessible to anyone – no design experience needed.

What type of event is MerchLab suitable for?

MerchLab is ideal for high-traffic events where personalised giveaways enhance the experience, such as festivals, conferences, trade shows, brand activations, and product launches.

Can our attendees post their MerchLab outputs on social media?

Yes! MerchLab integrates with Share Station+, allowing guests to instantly share their custom designs straight to social media via a QR code scan.

What type of merchandise can I print on with MerchLab?

MerchLab supports a variety of products, including pin badges, postcards, tote bags, T-shirts, and even skin-friendly temporary tattoos. If you’ve got something particular in mind, we can design custom modes for you. Chat with our team to explore what works for you.

Can I put my company branding on MerchLab?

Absolutely! MerchLab allows for full customisation of the user interface. We can also hard code branded elements onto guests’ merch designs, ensuring your logo and messaging are front and centre on both digital and printed outputs.

What’s the benefit of using MerchLab over other merchandise personalisation methods?

MerchLab is designed for speed, scalability, and engagement. Unlike traditional merch personalisation, it runs on powerful onboard computing for fast AI processing, eliminates the need for high-speed internet, reduces environmental impact, and offers a seamless, interactive experience for guests.

How can I get started with MerchLab?

For further inquiries or to learn more about MerchLab, please contact our team. We’ll be happy to assist you.

Talk to the Team UK +44 (0) 1246 918 153 USA +1518 396 5579

Using AI with Live Event Printing

Integrating AI into Live Event Printing revolutionises the experience. It empowers your guests to craft designs that exude professionalism and finesse. Through AI, we offer diverse avenues for design creation, from text prompts to selecting predefined options and styles or even leveraging complementary technologies like Screen Graffiti, which transforms doodles into remarkable artwork. AI enables us to seamlessly infuse these designs with your brand identity and messaging, resulting in bespoke creations tailored specifically to your guests and your event.

Find out more about AI and Live Event Printing

Some MerchLab AI Projects

Noonah @ International Confex 2025

Noonah AI @ Dynatrace Perform

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