Engagement Tech for Tradeshows

At Noonah, we design experiences that showcase exhibitors on the tradeshow floor.

Whether your goal is to attract visitors to your stand, educate them on your brand, or capture high-quality leads, we build interactive experiences that deliver real results.

We support exhibitors and agencies at tradeshows worldwide, providing an end-to-end service – from concept and creative, through build, logistics and staffing, to seamless on-site delivery.
Our technology has powered tradeshow activations for eBay, Google, Spotify, HP, Crufts and many more.

Driving Footfall to Your Tradeshow Stand

Footfall is the lifeblood of any successful tradeshow stand – but attracting it requires more than a big logo and a bowl of sweets. Visitors are overstimulated, short on time and actively filtering out anything that feels generic or low value.

Over the past decade, we’ve seen what consistently works across exhibitions of all sizes. Here are the principles that underpin high-performing stands:

1. Stands with a clear ‘hero moment’ outperform everything else

Visitors scan the show floor quickly. They’re drawn to movement, light, sound and moments that signal something worth investigating. A hero activation placed at the stand edge does more to stop passers-by than any banner or giveaway alone.

2. People respond to visible value

Crowds form when the reward is easy to understand. Whether it’s a prize, personalised merch or a unique experience, the perceived value should be instantly obvious from the aisle.

3. Simplicity always wins

Visitors don’t have time for unclear mechanics or complex explanations. Your footfall driver should be:
see → understand → join in under three seconds.

4. Footfall must convert into flow

Attracting people is only the first step. Effective stands are designed so that once guests stop, they naturally move into deeper engagement zones or conversations with your reps.

Prize Wall

A big visual statement that no attendee can walk past.

Highly Instagrammable and perfect for brands wanting scale and impact.

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Engaging Your Audience On-Stand

Once visitors arrive at your stand, your next challenge is keeping them there long enough for your brand to make an impression.

Engagement tech transforms passive visitors into active participants – delivering memorable moments that stick.

But generating meaningful interactions isn’t always as easy as it may sound. especially in a world where everyone else is trying to do the same thing. Here’s a few things we’ve learnt at tradeshows over the years:

1. Interactivity turns attention into memory

Hands-on experiences outperform static displays because they give visitors something to actively do rather than passively observe. When the interaction is fun, exciting and leads to a desirable reward, dwell time increases and your team gains a natural window for conversation.

2. Branded personalisation is one of the most effective engagement tools

When guests create something unique – artwork, a photo, a trading card – they remember the brand tied to that moment. Personalised experiences improve brand recall and keep your stand top-of-mind.

3. Novelty cuts through tradeshow fatigue

After hours of booths that all look the same, guests gravitate towards anything new, unexpected, or fun. Novel interactions give your stand an edge over neighbouring exhibitors.

4. Engagement should support your sales goals

The best activities aren’t just entertaining – they create windows for your team to talk about products, services or value propositions while guests are enjoying the experience.

AI Trading Cards

Turn visitors into collectible cards. It’s light-hearted, entertaining and gives guests a branded takeaway they love to keep and share.

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Collecting Data From Tradeshow Visitors

Every exhibitor wants the same thing: qualified leads.

Data capture must be smooth, intuitive and built naturally into the experience – giving your team better insights without slowing down your stand.

And we get it: encouraging visitors to share their details can be challenging. After supporting hundreds of exhibitors each year, we’ve learned what genuinely works.

Here are the principles we rely on:

1. Data capture works best when it unlocks value

Visitors are far more willing to share information when it’s clearly tied to a reward, experience, or personalised output.

2. Keep friction low

Avoid long forms, multiple screens or confusing flows. Short, crisp data inputs get far better completion rates.

3. Use tech that educates as it captures

Some tech can serve dual purpose: collecting data and teaching visitors something about your brand or product.

4. Think beyond quantity – focus on quality

The best data capture strategies gather context: product interest, preferences, behavioural signals.
This helps sales teams prioritise conversations after the event.

QR Scavenger Hunt

A gamified experience ideal for educating visitors about your product ecosystem. As guests journey through the hunt, you capture meaningful data at each step.

Discover QR Scavenger Hunt