AR Photo Experience for Live Events | Gladiators

Live Nation wanted to elevate the fan experience in the arena concourse with an interactive, branded installation that would entertain gladiators fans and generate user-generated content (UGC) for social media.

It needed to be eye-catching, self-service, and able to integrate seamlessly with the Gladiators Live brand.

We deployed two large-scale Hero Booths, fully customised to reflect the branding of Gladiators Live. The booths featured large attract screens playing exclusive pre-recorded video content from the Gladiators themselves, grabbing the attention of passers-by and pulling fans into the experience.

As this was a paid activation, each booth was equipped with a built-in card reader. After tapping to pay, guests selected their favourite Gladiator from the on-screen options. Their chosen Gladiator then appeared via video, offering a fun, in-character introduction and explaining how to use the booth.

Guests positioned themselves in the frame alongside their chosen Gladiator and struck their best pose. They could retake the photo as many times as they liked until they got the perfect shot.

Once confirmed, users could enter their email address or scan a QR code to instantly download their photo – making it easy to save, share and post to socials. All photos were delivered as high-quality digital images, branded with Gladiators Live artwork.

The Hero Booth proved a hit with families and fans of all ages, giving guests a chance to connect with the show in a personal, memorable way. From kids posing with their favourite Gladiators to parents snapping group shots, the activation created a steady buzz across the concourse.

The branded outputs, frictionless sharing options, and built-in data capture allowed Live Nation to extend the reach of the Gladiators brand online and collect valuable marketing data in the process.