In the ever-evolving marketing landscape, brands are constantly seeking innovative ways to engage their audience and leave a lasting impression. One such inventive tool that has gained prominence in recent years is the 360 photo booth.
Far beyond the conventional photo booth experience, the 360 photo booth allows brands to immerse their audience in a visually stunning and interactive environment. In this article, we will explore how brands are leveraging 360 photo booths as a powerful marketing tool and delve into examples of creative and successful campaigns.
Why use 360 Photo Booths as part of your marketing campaign?
Traditional photo booths capture moments in a static frame, but 360 photo booths revolutionise this experience by providing a panoramic view of the surroundings. Equipped with cutting-edge technology, these booths enable users to create dynamic and shareable content that goes beyond a simple snapshot.
1.Enhancing Brand Engagement
Brands are increasingly using 360 photo booths to enhance engagement by creating immersive brand experiences. Attendees at events or pop-up activations can step into the booth and become part of a visually stunning scene that reflects the brand’s identity. This not only generates excitement but also creates a deeper connection between the audience and the brand.
2.Social Media Buzz
In the age of social media dominance, generating buzz is crucial for the success of any marketing campaign. 360 photo booths provide shareable and visually appealing content that is tailor-made for platforms like Instagram and TikTok. Brands can encourage users to share their 360-degree experiences, creating a ripple effect that extends the reach of the campaign organically.
3.Interactive Product Launches
360 photo booths are an excellent tool for product launches, allowing brands to showcase their offerings in a unique and interactive way. By incorporating the product into a 360-degree environment, brands can create a memorable experience for attendees, leaving a lasting impression of the new product.
4.Entertainment
At events, offering an interactive activity that sparks conversation and adds to the overall enjoyment is essential. The moment guests step into a 360 photo booth, the excitement of the experience and the anticipation of the outcome create a lively atmosphere. Creating positivity and fun at your event or brand experience contributes to building a lasting positive brand impression.
Examples of Successful 360 Photo Booth Campaigns
McDonalds
In a three-year streak of successful McFlurry festival campaigns, Noonah partnered with Fuse to create a cutting-edge McDonald’s experience at six music festivals. Utilising Augmented Reality systems and a 360 Photo Booth concealed within a giant McNuggets Box, festival-goers entered an immersive environment. The experience included an AR maze with McNuggets heads and giant tongues, allowing attendees to download AR filters for social sharing. The highlight was the upside-down McNuggets room, where fans picked up a giant McNugget, reached for the Dip Tub on the ceiling, and recorded a video in the 360 Photo Booth. The campaign resulted in 16,368 videos and an impressive 104,550 impressions, showcasing the power of engaging, immersive marketing at festivals. Read more about Noonah’s upside down 360 Photo Booth for McDonalds Festival Experience.
New Look’s Gemma Collins Launch
New Look’s collaboration with Gemma Collins for their Autumn/Winter Collection reached a new level with an immersive in-store experience. Strategically aligning with TikTok, the brand engaged its youthful demographic through an interactive 360 Photo Booth at the Liverpool flagship store. Shoppers auditioned for a spot in the campaign by showcasing their best moves, with the 360-degree camera seamlessly applying branding and preparing content for the TikTok challenge, #NLxGCScoutMe. Complemented by fully branded GIF Booths, the campaign not only demonstrated New Look’s audience understanding but also showcased a dynamic fusion of fashion, technology, and experiential retail, leaving a lasting impression on fashion enthusiasts and TikTok aficionados alike. The use of immersive technology and social media integration exemplifies a forward-thinking approach to fashion marketing. Read more about New Look’s Launch Campaign featuring Noonah’s 360 Photo Booth.
ASOS Beauty Awards
The Beauty Awards, an annual celebration of beauty excellence, successfully integrated Noonah’s 360 photo booth into its glamorous event, attracting over 1,000 guests from the beauty and celebrity realms. With glitz and glamour as the night’s theme, the 360 photo booth became the spotlight for attendees, creating viral video content shared across social media platforms. Notable guests like Millie Court, Joey Essex, and others embraced the immersive experience, sharing their 360 videos on Instagram. The Awards dominated social media, garnering over 5.3 million TikTok views and flooding Instagram with #TheBeautyAwards2022. Joey Essex’s 360 video alone received 55,290 likes, while Millie Court’s reel on Instagram amassed over 153K likes and 2.9 million views, showcasing the immense success of integrating the 360 photo booth for heightened social engagement. Read More about Noonah’s 360 Photo Booth at The Beauty Awards with ASOS.
GoPuff @ Wireless Festival
Gopuff strategically employed Noonah’s 360 photo booth at Wireless festivals in the UK to amplify brand awareness. By seamlessly integrating the immersive experience into the festival environment, Gopuff engaged festival-goers and created shareable content that resonated on social media platforms. The 360 photo booth became a dynamic focal point, capturing the attention of attendees and effectively imprinting Gopuff’s brand in the festival landscape. The campaign exemplifies how Gopuff leveraged Noonah’s innovative technology to make a memorable impact, driving brand recognition among the festival audience.
360 photo booths are proving to be a game-changer in event marketing, offering businesses a versatile and engaging tool to connect with their audience. As technology continues to advance, we can expect even more creative applications of 360 photo booths in marketing campaigns. By embracing this innovative approach, brands can leave a lasting impression and stand out in the crowded digital landscape. Whether used for brand activations, product launches, or influencer events, 360 photo booths are transforming the way brnads interact with their audience.
Ready to revolutionise your campaigns with an immersive 360 Photo Booth? Get in touch with Noonah, the original providers of 360 in the UK.
