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Hybrid Event Engagement

Multi-channel with both ‘live’ and ‘virtual’ attendees, Hybrid events are undoubtedly the industry’s future. Advances in technology are blurring the boundaries between in-person and digital, giving planners the tools to reach larger audiences and have the best of both worlds.

Hybrid is evolving fast, and while much of the industry struggles to keep up, we at Noonah embrace the possibilities. We know how to engage live and virtual audiences, so multi-channel engagement is a natural progression. Our experience, tech and relationships with the best hybrid event platforms cement us as the go-to agency for engaging blended audiences.

*Also known as ‘blended event’ multi-channel event’, ‘mash-up event’

  1. Home
  2. /
  3. Hybrid Event Tech

Hybrid
Event
Tech

Multi-channel with both ‘live’ and ‘virtual’ attendees, Hybrid events are undoubtedly the industry’s future. Advances in technology are blurring the boundaries between in-person and digital, giving planners the tools to reach larger audiences and have the best of both worlds.

Hybrid is evolving fast, and while much of the industry struggles to keep up, we at Noonah embrace the possibilities. We know how to engage live and virtual audiences, so multi-channel engagement is a natural progression.  Our experience, tech and relationships with the best hybrid event platforms cement us as the go-to agency for engaging blended audiences.

*Also known as ‘blended event’ multi-channel event’, ‘mash-up event’

Engaging
and
Connecting
Hybrid
Audiences

Hybrid events pose new challenges when it comes to engagement. An audience split between in-person and online attendees invariably leads to a disconnect and often, for the virtual attendees, a sense that they are secondary to the live audience. Our hybrid technologies remove this disconnect, creating shared engagement experiences that bring the audience together, creating fun and a sense that every attendee, whoever and wherever they are, is a valued and tangible part of your event.

Presenter taking center stage at the Glisser Hybrid event.

User voting on their favourite photo via Noonah’s Virtual Photo Booth Gallery hosted on the Glisser Event Platform.

As the events industry gets to grips with multi-channel, the term ‘hybrid’ will inevitably disappear, and events that blend live and virtual audiences will become the norm. Until then, you can expect to see Noonah at the forefront of ‘hybrid’ event engagement, as we partner with major players such as Glisser on groundbreaking hybrid showcases and help major brands and agencies take their events and activations into a multi-channel future. If you are planning a hybrid event and need help engaging and connecting your audience, we can help.

Engaging and connecting hybrid Audiences

Hybrid events pose new challenges when it comes to engagement. An audience split between in-person and online attendees invariably leads to a disconnect and often, for the virtual attendees, a sense that they are secondary to the live audience. Our hybrid technologies remove this disconnect, creating shared engagement experiences that bring the audience together, creating fun and a sense that every attendee, whoever and wherever they are, is a valued and tangible part of your event.

Presenter taking center stage at the Glisser Hybrid event.

User voting on their favourite photo via Noonah’s Virtual Photo Booth Gallery hosted on the Glisser Event Platform.

As the events industry gets to grips with multi-channel, the term ‘hybrid’ will inevitably disappear, and events that blend live and virtual audiences will become the norm. Until then, you can expect to see Noonah at the forefront of ‘hybrid’ event engagement, as we partner with major players such as Glisser on groundbreaking hybrid showcases and help major brands and agencies take their events and activations into a multi-channel future. If you are planning a hybrid event and need help engaging and connecting your audience, we can help.

Increase Reach

With hybrid events, they can reach high numbers of attendees with both live audiences and virtual audiences. In the past events have been limited to capacity but with hybrid events, there are no limitations to the number of people that can attend.

Reduction of Cost

Traditional events can be expensive, the hybrid option allows you to reduce the numbers in-person and allows more people to join virtually. You may need to factor in the cost of online platform, audio and cameras required to stream the event; but the cost of the virtual elements are fractionally lower than in-person components.

Sustainability

Hybrid events offer the opportunity for attendees and even speakers to join online, this benefits those who might have to travel overseas to attend particular events. This factor saves on emissions produced through travel. Those concerned with reducing their carbon footprint means they can still attend the event and have the same benefits as any other participant.

Engagement

There are lots of ways to engage audiences whether in-person or virtually with our technology. For example, our event with Glisser had a virtual photo booth and in-person photo booth, and all the photos were collated and displayed on-screen at the event – this was an engaging way to bring all the attendees together.

Data & Metrics

You can capture data and metrics in multiple ways, in the past event organisers would rely on headcount and estimate how many viewers participated in a session. Now we can measure how attendees engage, drop off points, and other metrics. We can also capture data to use for remarketing plans.

Flexibility

There are possibilities where events have been canceled due to uncertain circumstances in which neither party can help, the hybrid event platform gives flexibility to still hold an event, which could limit participants moving to a competitor’s event if participants are given the option to still be involved.

Hybrid Events
Hybrid in action

Just some of the features

Increase Reach

With hybrid events, they can reach high numbers of attendees with both live audiences and virtual audiences. In the past events have been limited to capacity but with hybrid events, there are no limitations to the number of people that can attend.

Reduction of Cost

Traditional events can be expensive, the hybrid option allows you to reduce the numbers in-person and allows more people to join virtually. You may need to factor in the cost of online platform, audio and cameras required to stream the event; but the cost of the virtual elements are fractionally lower than in-person components.

Sustainability

Hybrid events offer the opportunity for attendees and even speakers to join online, this benefits those who might have to travel overseas to attend particular events. Those concerned with reducing their carbon footprint means they can still attend the event and have the same benefits as any other participant.

Engagement

There are lots of ways to engage audiences whether in-person or virtually with our technology. For example, our event with Glisser had a virtual photo booth and in-person photo booth, and all the photos were collated and displayed on-screen at the event – this was an engaging way to bring all the attendees together.

Data & Metrics

You can capture data and metrics in multiple ways, in the past event organisers would rely on headcount and estimate how many viewers participated in a session. Now we can measure how attendees engage, drop off points, and other metrics. We can also capture data to use for remarketing plans.

Flexibility

There are possibilities where events have been canceled due to uncertain circumstances in which neither party can help, the hybrid event platform gives flexibility to still hold an event, which could limit participants moving to a competitor’s event if participants are given the option to still be involved.

Hybrid Events
Hybrid in action
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