To promote equality and accessibility in the burgeoning space economy, Morgan Stanley took over New Yorks Times Square with an activation on a galactic scale.
With a special focus on a conceptual spacesuit that Morgan Stanley had designed for women, the activation sought to engage as many visitors to Times Square as possible. Educating them about their campaign and giving them the chance to (virtually) try the suit on and then look up to see themselves appear on the most famous billboards in the world.
Running for 2 days, the activation saw over 2000 people from 51 different countries beamed onto the Times Square billboards, an amazing opportunity for those who took part and a project, that’s scale was in keeping with the campaign’s wider message.
The rapid evolution of digital billboards, hoardings and public displays has opened up a whole new world of possibilities for events and activations and by using DOOH Booth technology it’s easy to transmit any photo or video op directly to such screens for maximum impact and exposure.