Brand Activations for Festivals | Goodwood Festival of Speed

Jaguar had recently launched their new brand identity and sought an activation that would reflect their bold new creative direction.

The goal was to bring their refreshed personality to life, create buzz around their Type 00 concept vehicle, and offer guests a meaningful, stylish interaction aligned with the new Jaguar vibe.

We deployed a Sleek Photo Booth with a twist. Guests had their photo taken and were then assigned a unique energy type, visually expressed through a colourful overlay applied to the image.

These energy types – confident, authentic, bold, creative, original, and more – were all tied into Jaguar’s rebrand values.

Each photo was printed on-site and placed in a premium sleeve styled in Jaguar’s new branding. Guests left with a high-quality printed photo and an understanding of Jaguar’s new brand direction. All images were also available digitally, and email addresses were captured for follow-up marketing.

Guests loved the artistic overlays and the stylish presentation. The activation successfully tied together Jaguar’s visual identity and their brand messaging in a format that felt both premium and personal. Many shared their energy-themed images across social media, adding to the campaign’s organic reach.

MoneyGram Haas F1 Team was celebrating its 10 season anniversary and wanted to create a branded experience that would resonate with car enthusiasts and mark the milestone in a fun and memorable way.

Their objective was to build brand recognition and offer something interactive and meaningful that guests could take away.

We delivered a two-part experience on the MoneyGram Haas F1 Team stand.

First, guests used a branded Sleek Photo Booth to capture their image. These images were printed on-site and instantly available digitally via QR code. Each image was also added to a live photo mosaic that formed the official MoneyGram Haas 10 season anniversary logo – creating a shared objective over the course of the event.

Second, we installed our Digital Graffiti Wall, giving guests the option to digitally customise a MoneyGram Haas F1 Team race car, racing helmet, or logo. This hands-on, creative activity increased dwell time as well as gave attendees another way to engage with the brand.

All participants’ email addresses were collected, and outputs were available digitally for extended social reach.

The photo mosaic drew crowds and served as a visual centrepiece for the anniversary celebration.

Visitors enjoyed contributing to something collective, and the ability to take away a branded print added to the value of the interaction.

The Digital Graffiti Wall added a layer of fun and creativity, making the MoneyGram Haas F1 Team stand a favourite among festival-goers.