Bullet Time Photo Experience for Sports Events | The Open

At The 153rd Open, HSBC aimed to build stronger connections with the golf community.

By creating a memorable experience that resonated with golf fans, they positioned themselves not just as a sponsor, but as a brand that understands and celebrates the sport’s culture.

We helped them do just that with our Bullet Time Photo Booth: an activation designed to resonate guests and get them talking.

Brand Experience Bullet Time In-Person UGC

A Classic Noonah Photo Experience – Customised for Golf Fans

The Brief

Build positive brand perception among golf enthusiasts
Deliver a premium, memorable experience aligned with the prestige of The Open
Encourage social sharing and content creation
Align HSBC with high-quality tech and innovation

Our Approach

We deployed our Bullet Time Photo Booth – an 18-camera rig that captures multi-angle movement to produce high-quality video content. Located inside a dark room to heighten the effect, guests were guided through the experience by our on-site event team.

Participants were given a golf club equipped with LED lights and guided into position. On cue, they performed a swing while 18 cameras captured the motion simultaneously. The result was a bullet time video showing their swing from multiple angles.

The full setup was branded for HSBC, from the booth structure to the user interface.

Each video included custom HSBC intro and outro screens, with lighting and layout optimised to ensure fast, high-quality capture.

Once complete, guests scanned a QR code to receive their video instantly via Share Station+ – ready to download and share.

Why Use Photo Experiences at Sports Events?

Photo activations like Bullet Time:

Let sports fans take part in the action
Deliver dynamic, high-quality content quickly and easily
Encourage users to share the experience in their social networks

At sports events, interactive photo moments are a proven way to drive engagement and create memorable brand touchpoints.

The Result

The experience quickly became a highlight of HSBC’s stand, drawing praise from golf fans and casual visitors alike.

Guests were excited by the opportunity to analyse their swing and impressed by the advanced tech and cinematic quality of their personalised videos. For HSBC, it delivered consistent, high-quality brand interactions across the entire championship.