Engagement Tech for Product Launches | Garnier
Garnier launched their new blemish patches with an interactive activation at London’s Battersea Power Station.
To capture attention and encourage product trial, we created an engaging experience that blended fun, footfall-driving tech with brand immersion – turning shoppers into participants in the campaign.
Blemish-Free & Billboard Famous: Garnier’s Interactive Product Launch
The Brief
Garnier’s goal was to build awareness for their new blemish patches, drive product sampling, and leave a memorable impression on shoppers.
The activation needed to be engaging, instantly shareable, and able to convert footfall into meaningful brand interactions.
Our Approach
To support Garnier’s vision, we helped bring their activation to life by transforming the stand into an interactive playground. The experience was led by St Marks Studios, who designed the overall creative concept, while our tech played a central role in bringing it to life.
The journey started with guests being invited to try a free sample of Garnier’s blemish patches. From there, they were encouraged to take part in two key interactive experiences – our Integrated Photo Booth and a custom version of our arcade-style game, Star Chaser.
The photo booth transformed each guest into the face of Garnier’s campaign by instantly placing their image into a billboard-style visual, which was then broadcast on digital screens around the shopping centre.
Meanwhile, Star Chaser pulled in crowds with its competitive gameplay and live leader board, while also collecting email addresses for Garnier’s future marketing.
The Photo Booth Billboard Experience
After sampling the product, guests could step into the custom photo booth – a centrepiece of the activation.
Once inside, they snapped a photo of their glowing skin, which was automatically edited with background removal and overlaid with a Garnier-branded billboard design.
Within moments, their personalised photo appeared on digital advertising screens positioned throughout the shopping centre, putting each participant directly in the spotlight. Guests could also scan a QR code to download their image and share it instantly to their own social platforms.
This experience gave participants a unique moment of fame and turned them into ambassadors for the product – creating user-generated content (UGC) that spread Garnier’s message in an authentic and organic way.
Star Chaser Game
Alongside the photo booth, guests were drawn to our Star Chaser game – a bespoke, Garnier-branded arcade game built around the blemish patch campaign. The objective: guide Garnier’s blemish patches to chase down pesky spots in a fun, retro-inspired environment.
Fully skinned in Garnier’s campaign branding and featuring vibrant sound effects, the game attracted a steady flow of players throughout the day. A live leader board kept the competition fresh, with the top scorer at the end of each day winning a Garnier goody bag.
In addition to providing entertainment and boosting dwell time, the game served as a valuable marketing tool, collecting email addresses from each player to support Garnier’s ongoing campaigns.
Results
The activation delivered strong engagement across both experiences. The billboard photo booth turned everyday guests into the face of Garnier’s launch, while the Star Chaser game kept guests entertained and on-site longer.
The campaign successfully blended product sampling, interactivity, and brand immersion – brought to life by Noonah’s immersive tech and the creative direction of St Marks Studios.
Bring Your Product Launch to Life
Whether it’s interactive games, custom photo booths or shareable billboard moments, Noonah’s experiential tech gives your audience a reason to stop, smile and share. Let’s talk about how we can support your next product launch.
