Glamdroid | BBC Sports Personality of the Year 2025
The BBC brought extra glitz and glamour to the Sports Personality of the Year red carpet with a show-stopping Glamdroid experience. Positioned at the heart of the arrivals, our robotic camera arm helped celebrities and athletes create standout video content that felt right at home on social media.
Glamdroid Experience for Red Carpet Events
The Brief
SPOTY is one of the BBC’s biggest and most glamorous nights of the year. They wanted a high-impact way to welcome stars as they arrived, while also creating cinematic content that would flood social media during and after the broadcast.
Our Approach
To deliver maximum impact, Noonah deployed our Glamdroid to the red carpet at MediaCityUK. Fully branded for SPOTY, it stood out immediately – both as a striking installation and as a content engine.
Guests were guided through the experience by Noonah’s on-site team. The robotic arm moved with precision, capturing each individual in dramatic slow-motion and sweeping shots designed for maximum visual appeal.
After their moment in the spotlight, guests headed to our Share Station+, where they could instantly scan a QR code to receive their personalised video – ready to share on Instagram, TikTok, or anywhere else.
The Result
The red carpet came alive with Glamdroid. Celebrities and athletes were thrilled with their videos, many of which quickly made their way onto social media.
From a live experience point of view, Glamdroid added a premium edge to the SPOTY arrival zone. Online, the cinematic content created a ripple effect, spreading visibility for the BBC and SPOTY across digital channels.
Take Your Red Carpet to the Next Level
Our Glamdroid experiences add cinematic flair to any red carpet or awards night. Get in touch to learn how we can tailor our robotic camera tech to your brand.
