Green Screen Studio for Movie Activation | Universal Pictures
To support the UK premiere of The Fall Guy, Universal Pictures partnered with Noonah to deliver a high-energy, content-driven movie activation using our fully branded Green Screen Studio.
Hosted at the BFI IMAX in London, the activation gave guests – including members of the public and press outlets such as LadBible – the opportunity to step into scenes from the film and walk away with personalised video content.
Supercharge Social Reach of Movie Activations with Custom Branded, Standardised UGC
Why Use a Green Screen Studio for Movie Activations?
Green screen experiences offer film marketers a unique blend of creativity and scale:
- Let guests step into scenes from the movie
- Produce professional-quality content on demand
- Drive high volumes of user-generated content
- Create memorable, branded experiences that elevate premieres and fan events
For fast-moving activations like film premieres, Green Screen Studio provides a high-impact solution that balances speed with creativity.
The Brief
Universal Pictures needed an interactive experience that:
- Brought the film’s stunts and action to life for fans
- Encouraged immediate social sharing through compelling video content
- Provided a fast, high-quality output experience for a premiere environment
- Delivered a scalable way to generate buzz during the film’s launch
The activation had to operate efficiently in a high-footfall area, appeal to both general audiences and media guests, and reflect the energy and production quality of a Hollywood release.
Our Approach
We installed two green screen video capture setups, each recreating a different high-adrenaline scene from The Fall Guy. Guests acted out short stunts while our tech composited them into pre-rendered sequences from the movie – delivering professional, shareable results in seconds.
Our Green Screen Studio was designed for speed, quality, and impact:
- Guests could complete the experience in 30 seconds
- Results were rendered instantly for review and download
- All videos were delivered digitally via QR code or email for immediate sharing
The activation was operated by Noonah’s in-house events team, who guided participants, kept energy levels high, and ensured a smooth flow throughout the evening.
The Custom Green Screen Studio
The experience included two themed setups:
- Crash Scene Setup: Guests sat in a rigged car seat and acted out a stunt involving a crash and roll. The green screen tech then placed them seamlessly into a fast-paced scene from the film.
- Shovel Ski Scene: Guests stood on a prop shovel and mimed skiing while being pulled behind a moving truck – another memorable moment from the movie. Their movements were then keyed into the actual film backdrop.
The technical setup included:
- High-resolution cameras and professional lighting rigs
- Instant chroma key compositing
- Output formatted as short MP4 clips optimised for social sharing
The Results
The activation attracted consistent participation throughout the evening.
Hundreds of attendees – including fans and media – stepped into the experience and shared their clips online. The instant rendering and intuitive interface meant there were no delays, allowing for a high turnover of guests without compromising quality.
This Green Screen Studio experience helped Universal Pictures bring The Fall Guy to life for premiere guests and generated branded UGC that extended the event’s reach well beyond the cinema.
Interested in our Green Screen Studio?
Talk to Noonah about how we can build a custom green screen experience for your next movie premier, brand activation or event.
