Kendra Scott’s Motherhood Campaign
In anticipation of Mother’s Day, Kendra Scott, the renowned fashion and jewellery brand, sought to create a heartfelt and engaging experience for their customers, focusing on the theme of motherhood.
To bring this vision to life, Kendra Scott collaborated with Noonah to design a memorable in-store activation that would capture the essence of what motherhood means to their community.
Kendra Scott’s goal was to celebrate motherhood by capturing personal moments.
Over 1054 images were captured, marking the activation as a resounding success.
The campaign spanned 20 flagship stores nationwide, creating a cohesive experience that would resonate both in-store and online. To meet Kendra Scott’s objectives, we provided:
PhotoBooth and Print Station: Customers were invited to step into our custom-designed photobooths to capture their special moments. The setup allowed for instant printing of photos, which could also be shared digitally. This dual approach ensured that the memories were tangible and easily shareable on social media.
Community Messages: As part of the experience, customers were encouraged to answer the question, “What Does The Community of Motherhood Mean to You?” These personal messages added a deeper layer of connection and sentiment to the campaign.
Digital Photo Mosaics: The captured photos and messages were transformed into stunning photo mosaics. These mosaics were not just limited to digital platforms but were also prominently displayed in Kendra Scott stores, store windows, and even in airport lounges across the USA, amplifying the campaign’s reach.
Activation Across America
The activation took place over a single day in 20 flagship stores, covering a wide geographic area from
- Texas to the East and West coasts. The locations included:
Texas: Austin (Domain and SOCO), Houston (Woodlands), San Antonio (La Cantera), Dallas area (Southlake), McAllen - East: Atlanta (Avalon), North Carolina (Birkdale Village and Southpark Charlotte), New York (Roosevelt Field and SoHo), New Jersey (Short Hills), Nashville (Hill Center), Troy (MI), Florida (Tampa Hyde Park Village and Winter Park Village), Indianapolis (Keystone)
- West: Colorado (Park Meadows), Arizona (Scottsdale Quarter)
The activation was a resounding success, capturing a total of 1054 images. These images, combined with the heartfelt messages from customers, were used to create vibrant photo mosaics that became the centerpiece of Kendra Scott’s Mother’s Day campaign.
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