Photo Booth for Festivals | Coachella 2025
At Coachella 2025, Noonah partnered with White Claw to deliver a custom photo booth for the festival as part of the brand’s Shore Club activation.
The goal was to connect with festivalgoers in an authentic, engaging way while generating branded user-generated content (UGC) that would amplify White Claw’s presence both at the event and across social platforms.
Photo Booths Are Driving Engagement, Footfall, and UGC at Festivals
The Brief
White Claw wanted an experience that:
- Captured the energy and excitement of the Coachella crowd
- Encouraged social sharing and increased visibility on platforms like Instagram and TikTok
- Helped build positive associations between festival-goers and the White Claw brand
Our Approach
To meet these objectives, Noonah designed a branded group photo experience focused on entertainment and instant shareability.
Our activation allowed guests to capture a moment with their friends, creating high-quality branded content they were excited to post.
Implementing a photo booth at festivals like Coachella offers clear value:
- It naturally draws footfall with visual appeal and interactive engagement
- It provides a simple but effective method for generating branded UGC
- It enhances brand visibility and recall both during and after the event
The experience was designed to be fast, enjoyable, and intuitive – keeping the energy high while delivering instant, shareable content.
Guests received their content instantly by scanning a QR code shown on the booth’s screen, or alternatively typing in their email address to receive the content directly via our UI.
This fast, intuitive user journey allowed us to maximise engagement and keep queues moving during peak times.
The Custom Photo Booth for Coachella Festival
The Photo booth was custom-designed specifically for outdoor festival use, taking into account high footfall, variable lighting, and quick user turnover.
Features included:
- Enclosed structure to create a private moment for groups while controlling lighting and ensuring consistent photo quality
- Ceiling-mounted camera capturing three overhead photos in quick succession
- White Claw branded exterior that made the booth instantly recognisable and visually on-brand
- Post-capture branding overlay applied to every output to ensure visibility when shared online
- Output format: a stitched MP4 video combining the three images into a dynamic and social-optimised format
- Delivery system: guests could scan a QR code or enter an email to instantly receive their content
The booth was designed to support high user volume and minimal waiting, ideal for fast-paced festival environments.
The Results
The White Claw photo booth became one of the most talked-about brand activations at Coachella 2025.
- Thousands of guests used the booth across both weekends
- The Shore Club activation maintained high footfall throughout the festival
- The branded MP4s generated a large volume of high-quality UGC across social platforms
This activation demonstrated the power of a well-executed photo booth for festivals in driving engagement, enhancing brand perception, and delivering content that lives beyond the event itself.
Interested in our Photo Booths for Festivals?
Talk to Noonah about how we can build a custom festival experience that captures attention and delivers results.
