Anti-Gravity Prize Giveaway x Pravha
As part of Pravha’s “Unexpect the Expected” tour, the brand set out to create a travelling activation that would stop people in their tracks and invite them to take part.
To support this, Noonah delivered a combination of prize-led engagement and an innovative photo opportunity – creating an experience that attracted attention, rewarded interaction, and gave guests a reason to get involved.
Revolutionising Pravha’s brand narrative, engaging audiences and redefining expectations in the beverage industry.
The Brief
Pravha wanted an activation that could cut through busy public environments, encourage participation, and reinforce the campaign’s playful, unexpected tone.
The experience needed to be easy to understand, quick to take part in, and capable of delivering both physical take-home prizes and shareable user-generated content.
Our Approach
We combined Prize Locker with an anti-gravity custom photo booth to create a two-part experience.
The Prize Locker acted as the main attractor – drawing people in with the chance to win. Once engaged, guests were encouraged to capture a photo, extending the interaction and giving them something to take away beyond the prize itself.
Prize Locker
At the centre of the activation was the Pravha-branded Prize Locker.
Guests interacted with the unit for a chance to unlock one of the compartments and win a prize. The simple, game-like mechanic made it instantly accessible and created natural excitement around the stand, with crowds gathering to watch and take part.
The physical nature of the locker added impact in busy environments, helping the activation stand out and drive consistent footfall throughout the tour.
Anti-Gravity Photo Booth
Alongside the Prize Locker, guests could take part in a our Pravha-branded custom photo booth.
To support Pravha’s ‘Hanging Out With Pravha’ campaign message, we implemented an anti-gravity photo booth.
Guests walked into the booth and hung from the park bench fixed to the ceiling. Once captured the photo was flipped upside down, creating a cool, gymnastic-like effect. This was a popular feature of the activation as it allowed guests to get creative on the park bench and have some fun in the photo booth – resulting in lots of shareable, branded content to support Pravha’s marketing campaign.
The Result
The activation successfully attracted attention across multiple locations, with the Prize Locker driving participation and the photo experience extending engagement.
Together, the experiences created a steady flow of interaction, rewarding guests while reinforcing Pravha’s campaign in a way that felt fun, accessible, and memorable.
Drive Engagement with Prize Experiences
Noonah builds activations that attract crowds and reward interaction. Get in touch to see how we can support your next campaign.
