The Beauty Awards brought industry, consumers, and influencers together for an annual celebration of the best in the beauty world.
Over 1,000 guests from the beauty and grooming industry and the world of celebrities turned out to celebrate the latest and greatest products in UK beauty retail. With glitz and glamour being the night’s theme, guests needed a moment in the spotlight and a way to capture their moment.
The Awards took over social media, reaching over 5.3 million views on TikTok, and #TheBeautyAwards2022 flooded Instagram.
One of Joey Essex’s 360 videos received 55,290 likes alone, and Millie Court also posted her 360 video as a reel on Instagram, which received over 153K likes and 2.9 million views.