Prize Locker
Prize Locker adapts our Prize Vault technology into a visually engaging set of 12 classic sports lockers, perfect for sports brand activations aiming to boost foot traffic and generate excitement.
Guests simply scan a QR code to receive a unique four-digit PIN directly on their phone, which they enter on the locker’s touchscreen for a chance to win. The idea is straightforward, but as with all our solutions, the experience offers far more than meets the eye.
Prize Locker Projects
Engage Attendees with Prize Locker
Prize Locker is an interactive technology solution crafted specifically for promotional events and marketing campaigns. It uniquely combines digital innovation with a set of 12 classic sports lockers to create an engaging experience that captivates participants and gives them the chance to win exciting prizes.
We created Prize Locker to directly tackle two essential objectives for event planners and trade show exhibitors: driving increased foot traffic and capturing valuable participant data.
Drive Footfall, Giveaway Prizes and Collect Data
Prize Locker drives footfall by engaging both existing customers and attracting new visitors to your booth. For established customers, we recommend sending invitations featuring a unique four-digit PIN before the event. During the event, eye-catching signage and compelling messaging encourage additional participation.
Our technology places prize distribution entirely in your hands. For example, if your event runs for 10 hours and you have purchased 100 prizes, our Prize Locker software would create 10 winners per hour. Participants will believe the magic lies in the code they enter, but in reality, our smart system ensures that you – the event organiser – retain full control over prize allocation, timing, and frequency, making every aspect of the experience strategic and impactful.
Boost Brand Interaction and Data Collection with Our Customisable Prize Locker
Prize Locker is fully adaptable to meet your data collection needs, whether you’re aiming to expand your mailing list, generate leads, or gather valuable customer insights. Participants can be prompted to fulfil specific criteria or respond to targeted questions on their mobile devices before receiving their unique code.
This versatile approach enables you to align data collection precisely with your event objectives, enhancing your marketing strategy’s effectiveness.
Want Prize Locker but don’t have the space?
We recognise that every event has unique requirements, and Prize Locker may not always be the perfect fit. If your event calls for a smaller installation, our compact Prize Vault is ideal for drawing attention to smaller trade show stands. For those seeking greater visual impact, our larger Prize Wall makes a striking statement.
We can also work closely with you to integrate our technology seamlessly into a custom-designed set or stand, ensuring it complements your specific needs and enhances your event experience.
Whether you need a compact or expansive setup, Prize Locker can be tailored to suit your needs.
Prize Vault
Measuring only 47cm wide, 30cm deep, and 42cm high, Prize Vault is designed to fit into even the smallest trade show setups seamlessly.
With complete control over its touchscreen interface, we can tailor the user experience to match your event or campaign branding. Equipped with its own sound system, Prize Vault ensures winners (and losers) enjoy their own sound effects, adding to the excitement. These effects can be customised to suit your event’s ambience.
To amplify Prize Vault’s impact, we offer customisable options, including branded plinths and signage featuring attention-grabbing elements like the iconic big arrow. Alternatively, we’re happy to collaborate with you on your own unique design vision. Get Prize Vault at your next event.
Prize Locker
This larger unit naturally has more presence than the smaller Prize Vault and is especially relevant to exercise and sports brands that are running activations.
Working equally well at an expo or high street activation as it did in Sports Direct’s flagship store on Oxford Street, Prize Locker creates a standalone focal point which is guaranteed to draw the crowds.
For more information on what Prize Locker can do for you, get in touch!
Prize Wall
The Prize Wall offers unparalleled impact for brand activations aiming for maximum attention. Harnessing our cutting-edge Prize Locker technology, it transforms an entire wall into a dynamic array of interactive doors.
When Barclays selected the Prize Wall for their activation at Wimbledon 2023, they adorned the entire wall with lush foliage, resulting in a breathtaking display.
More recently, the Noonah team showcased Prize Wall on our stand at the ETL and Confex trade shows, giving away a lot of Tony’s Chocalonley, creating a real buzz, and capturing a phenomenal amount of data in the process.
If you want to go big, then talk to the team about Prize Wall.
Key Features of Prize Locker
Fully Customisable Web App
Simply scan a QR code at your event to open Prize Locker’s fully customisable web app. It’s through the web app that users enter their details and are prompted to fill in any custom fields and answer any questions before being issued their 4-digit code.
HTML Emails
The Prize Locker platform can deliver a four-digit code in a fully customisable HTML email to your customer base before your event. These emails are used to incentivise those already on your mailing list to visit your event and try their luck at opening the Prize Locker (before catching up with you on your latest offerings).
Custom SFX
The sound effects of guests winning and losing at your event create a real stir and draw crowds from far and wide. We can use any sounds for the alerts, whether they are stock or tailored specifically to your brand or event, and we can control the volume according to what’s appropriate.
Control the Frequency of Wins
It’s vital that the number of prizes you have to giveaway is scheduled according to the duration of the event and how busy it is. Our Prize Locker platform gives us full control so if you are expecting a busy event and have lots to giveaway we set the win frequency accordingly.
Tiered Winners
If you have different tiers of customers and want to reflect that with the likelihood of winning or (on our multi-door options) give certain tiers of users a better prize, then our Prize Locker platform is for you.
Get Prize Locker at your next Event
Our team is ready to help you choose the right engagement tech for your event. Just give us a call!
Prize Locker – Frequently Asked Questions
Prize LockerQuick answers to questions you may have. Can’t find what you’re looking for? Request full tech specification for Prize Locker here.
What is Prize Locker?
Prize Locker is an innovative solution developed by Noonah to enhance engagement and excitement at trade shows, exhibition, retail activations and events! It involves attendees or guests scanning a QR code at the event to receive their unique code (or sending unique codes to invitees pre event), who then see if their code unlocks one of the lockers, offering them a chance to win exciting prizes.
How does the Prize Locker work?
Upon receiving a unique code, attendees visit the event or store where the Prize Locker is set up. They input their code into the Prize Locker interface to see if it unlocks, potentially granting them access to a prize. Prize Locker utilizes adaptable technology with customisable features to create a unique and interactive experience for each event.
What types of events can benefit from using Prize Locker?
Prize Locker is suitable for a wide range of events, including trade shows, corporate gatherings, product launches, store openings, and promotional events. Any occasion where engaging attendees and driving footfall is essential can benefit from Prize Locker’s interactive mechanics.
Can Prize Locker be customised to fit our branding and event theme?
Absolutely! Noonah understands the importance of branding consistency and event theming. With Prize Locker, you can customise every aspect, from the design and content of email invites to the appearance and functionality of the Prize Locker itself. This ensures that Prize Locker seamlessly integrates into your event’s branding and enhances the overall experience.
What types of prizes can be offered through Prize Locker?
The possibilities are endless! Prize Locker allows you to offer a wide range of prizes, from tangible products to experiential rewards. You can tailor the prizes to match your target audience’s interests and preferences, ensuring maximum engagement and excitement.
Is Prize Locker suitable for both large and small-scale events?
Yes, Prize Locker is designed to be scalable and adaptable, making it suitable for events of all sizes. Whether you’re organizing a small boutique gathering or a large-scale convention, Prize Locker can be tailored to meet your specific needs and requirements. Check out our Prize Vault and Prize Wall for more inspiration.
How does Prize Locker help in mobilising digital databases and social followers?
Prize Locker provides a powerful way to mobilise your mailing list, social media followers, and any other digital database. By sending out unique codes and inviting recipients to participate in the Prize Locker experience, you can effectively engage and incentivize your audience to attend your event or visit your store, thus increasing footfall and brand interaction.
Does Prize Locker provide any data insights or analytics?
Yes, Prize Locker offers real-time tracking and data insights, allowing you to gather valuable information about attendee engagement, participation rates, prize preferences, and more. This data can be used to measure the success of your event, refine future marketing strategies, and enhance overall customer experience.
How can we get started with Prize Locker for our next event?
Getting started with Prize Locker is easy! Simply reach out to the Noonah team to discuss your event requirements and goals. We’ll work closely with you to customise the Prize Locker experience and ensure that it aligns with your vision and objectives. Let’s make your next event unforgettable with Prize Locker!
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