QR Scavenger Hunt

A QR Scavenger Hunt is an interactive mobile experience where participants scan QR codes placed around a venue to unlock different stages of a branded journey.

Each scan can trigger a question, challenge, reward, content reveal, offer, mini-game or prize, depending on what you want the experience to achieve. It is designed to get people exploring, interacting and progressing through your event in a more active way.

It is a good fit for conferences, exhibitions, team-building events, product launches, festivals and brand activations.

It works particularly well when you want attendees to move around a space, discover multiple touchpoints, learn key messages, or complete a structured journey rather than just stopping at one stand or moment.

Participants use their own phones to scan QR codes placed throughout the venue. Each code unlocks a new step in the experience. That step could ask them to answer a question, complete an action, claim a reward, access content, or move on to the next stage. Because it is web-based, there is no app download required.

No. QR Scavenger Hunt runs as a web app, so users can take part through their phone browser. As long as they have an internet connection, a browser and a camera, they can join quickly without the friction of downloading an app.

The journey can include quizzes, educational prompts, location-based checkpoints, branded content, mini-games, reward moments, offer redemptions, data capture steps and prize mechanics. The format can be simple and fast, or more layered and game-like depending on your audience and event goals.

A lot.

The experience can be tailored around your branding, messaging, event objectives and audience journey. That includes the look and feel of the interface, the content behind each QR code, the structure of the hunt, the types of interactions, and the rewards or calls to action at different stages.

Yes. It works well for brand activations because it gives people a reason to engage with multiple parts of a space rather than just passing through.

You can use it to tell a product story, highlight different features, encourage content creation, unlock offers, or drive traffic to specific zones within the activation.

Yes. It is well suited to internal events and team-building because it encourages participation, collaboration and shared progression through tasks.

Our work with JP Morgan shows an educational quest built around environmental, social and economic questions, showing how the format can support learning as well as engagement.

Yes. Data capture can be built into the journey through registration steps, opt-ins, surveys, feedback points or custom questions.

Because those moments are part of the experience, data collection feels more natural than asking people to fill in a standalone form. Organisers can also track scans, user activity and interaction levels through a client login.

You can track things like participant numbers, scan activity, completion rates, interaction levels and the most engaged-with parts of the journey.

This helps you understand how people moved through the experience, which content performed best, and how successful the activation was overall.

Yes. One of the strongest parts of the format is that it can connect multiple experiences into one joined-up journey.

QR Scavenger Hunt can be integrated with photo and video capture, Digital Mosaic, Prize Giveaways, Live Event Printing and more. The QR Scavenger Hunt can act as the layer that ties a wider activation together.

Yes. QR Scavenger Hunt can be used to unlock prizes, trigger reward moments, release offers or guide users to a prize mechanic such as Prize Vault.

That makes it useful not just for engagement, but also for incentive-driven campaigns where you want participants to complete a journey or visit multiple touchpoints before receiving something.

Noonah can handle the design and build in-house, working with you to shape the structure, creative and interaction flow.

If you already have your own creative team, Noonah can also provide the technical framework and guidance needed to bring the experience to life.

No. It can scale up for large conferences and festivals, but it can also work for smaller internal events, team-building sessions or focused branded experiences.

What matters more is whether you want people to move through a structured journey and interact with multiple touchpoints.