Adidas Ozweego Launch
Adidas, a global leader in sportswear and lifestyle products, aimed to create a buzz around the launch of their new Ozweego and Gravity product lines in key cities: London, Liverpool, and Milan.
To achieve this, Adidas sought a partner capable of delivering a memorable and engaging brand experience that would not only attract attention but also encourage consumer interaction and social sharing.
Noonah enhanced Adidas’s product launch with immersive 3D experiences using Bullet Time.
500+ GIFs shared, boosting engagement and social reach.
We proposed the use of our cutting-edge Bullet Time technology, which employs nine cameras to capture a single moment from multiple angles, producing a dynamic 3D GIF. This technology promised to deliver an unforgettable brand interaction for Adidas’s customers.
For the Adidas activations, we wrapped the Bullet Time rig in Ozweego and Gravity branding, ensuring that the visual presentation was aligned with each product line’s aesthetic. The immersive setup allowed consumers to step into a branded experience where they could create their own 3D GIFs. To enhance engagement, we added digital effects and Adidas branding to each GIF, transforming these moments into shareable content that consumers eagerly posted on their social media accounts.
The activations were a resounding success, with over 500 GIFs shared across social media platforms during the events. The creative and interactive approach not only captivated consumers but also amplified Adidas’s reach through organic social sharing. This success has led Adidas to retain our technology for additional activations, underscoring the effectiveness of our innovative brand experience solutions.
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