AI Trading Cards for Conferences | Comic Con
At MCM Comic Con 2025, eBay returned with a bold, upgraded version of their AI Trading Card activation – designed to connect directly with their core community of collectors and enthusiasts.
This AI trading card experience built on the success of Ebay’s last activation at Comic Con 2024, doubling down on the company’s growing presence as the go-to platform for second-hand trading cards.
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Why Use AI Trading Cards at Conference Events?
Interactive AI experiences can create super memorable brand activations – especially in enthusiast-driven environments like Comic Con. With the right setup, AI Trading Cards can:
- Capture and hold attention in high-footfall areas
- Provide instantly shareable content
- Encourage user participation through gamified features
- Turn one-time visitors into long-term brand advocates
Whether it’s a conference, tradeshow, or brand activation – if you want to spark excitement and give guests something to remember, AI Trading Cards may be the solution for you.
The Brief
eBay’s objective was clear: engage Comic Con attendees with an experience that aligned directly with their passion for trading cards. They wanted:
- To establish eBay as the trusted marketplace for second-hand trading cards
- To deliver an interactive, personalised activation for Comic Con guests
- To build brand affinity while collecting email data for future marketing
Our Approach
After the success of our 2024 activation with eBay, we brought back the AI Trading Card Station – this time powered by our full AI Photo Booth technology, enabling complete guest transformations into AI avatars.
Guests queued to use one of our two Sleek AI Photo Booths, with the entire process – including queuing, using the booth, and printing – taking around 15 minutes.
While they waited for their card to be printed, guests could explore the other side of eBay’s stand, which featured a live-streaming zone, trading card battles, and interactive discussions.
The AI Photo Booth experience was designed to provide maximum impact during a short window of attention. While other AI photo booths often email results hours later, our system generates the full output in around 10 seconds — allowing the ‘wow moment’ to happen instantly, right at the stand.
The AI Trading Card Station – How it Worked
Once guests reached the front of the queue, they:
- Entered their details via the custom-branded UI.
- Selected their AI transformation preference: full avatar (superhero/fantasy style) or AI-generated background only (to accommodate cosplayers).
- Answered a few questions about their chosen superpower, strengths, and persona.
- Had their photo taken by the Sleek AI Photo Booth.
- Confirmed their final design if they were happy. If not, guests had the option to retake their image and try again.
Our system then:
- Instantly generated a personalised AI trading card
- Added fun, game-style stats based on their answers
- Sent the card to a fully branded printing station
- Inserted it into a premium card holder and stand
The result? Physical merchandise and a digital image guests could share online.
The Result
- 1000+ cards generated over the event
- Positive sentiment from guests who were surprised and delighted by the experience
- Strong brand association with a fun, creative, and well-executed activation
Attendees were impressed by the real-time nature of the transformation, the print quality, and the added interactivity of building their own cards. The activation created a lively, collaborative vibe at the eBay stand, turning it into a natural meeting point for trading card fans.
Planning a Tradeshow or Conference Activation?
Get in touch to explore how Noonah can help you build custom AI photo experiences that generate buzz, data, and unforgettable takeaways.
