eBay Personalised Trading Cards
As a leading marketplace for collectible trading cards, eBay chose Comic-Con ’22 at London’s Excel to engage with some core customers and promote their platform to a new generation of card collectors.
The concept was simple, let Comic-Con’s visitors create their own trading cards; it was down to the Noonah team to figure out how. So we set to work designing an experience that would maximise engagement, brand affiliation and reach.
The concept was simple, let Comic-Con’s visitors create their own trading cards; it was down to the Noonah team to figure out how.
The digital cards generated 6.1 million impressions and were shared 216,000 times.
The experience started with our eBay-branded photo booths, taking the visitor’s pictures. The booth would then lead them through a series of design steps in which they would transform themselves into a superhero. The booth’s extended functionality allowed guests to add AI-generated backgrounds, custom superpowers and bespoke overlays, culminating in a completely unique and personal comic book character.
Once complete, a digital version of the design was emailed to the user’s inbox before connecting with our market-leading product personalisation platform to print out a one-of-a-kind physical trading card, the perfect Comic-Con souvenir.
Optimised for social and shared with the tag #ebaycomiccon22, the digital cards generated 6.1 million impressions and were shared 216,000 times.
With 2000 cards designed and printed over the three-day event, the activation showed how powerful product personalisation experiences can be, especially if the concept is as relevant, fun and engaging as eBay trading Cards. If you think product personalisation could work at your next event or activation, contact us.
Inspired by our eBay project? Elevate your upcoming project with our personalised trading cards.
