As a leading marketplace for collectible trading cards, eBay chose Comic-Con ’22 at London’s Excel to engage with some core customers and promote their platform to a new generation of card collectors.
The concept was simple, let Comic-Con’s visitors create their own trading cards; it was down to the Noonah team to figure out how. So we set to work designing an experience that would maximise engagement, brand affiliation and reach.
Optimised for social and shared with the tag #ebaycomiccon22, the digital cards generated 6.1 million impressions and were shared 216,000 times.
With 2000 cards designed and printed over the three-day event, the activation showed how powerful product personalisation experiences can be, especially if the concept is as relevant, fun and engaging as eBay trading Cards. If you think product personalisation could work at your next event or activation, contact us.