HP @ The AI Summit London
At The AI Summit London, we elevated HP’s presence as a headline partner with an interactive trade show stand that became a central attraction at the event.
Our four immersive experiences transformed HP’s activation into an interactive playground showcasing cutting-edge technology and creative activities designed to engage, entertain and educate visitors.
Promoting the launch of Z by HP AI Studio at the AI Summit, we used experiences to educate and engage audiences.
Noonah transforms the HP stand into an interactive playground.
To highlight HP’s latest product release, the Z by HP AI Studio, we employed our QR Scavenger Hunt.
By strategically placing QR codes around the venue, we encouraged visitors to scan, discover, and deeply engage with the full spectrum of HP’s offerings.
Participants who completed the scavenger hunt were rewarded with exclusive prizes, which drew guests in and amplified excitement throughout the event.
Capture high-quality, social optimised videos with Glamdroid®
Another major attraction was our Glamdroid®, an advanced robotic camera capturing high-quality, dynamic videos of attendees.
By simply scanning a QR code, visitors could instantly download and share their personalised videos on social media using our Share Station+. This removed all friction from the sharing process making their unique experience effortless, as well as significantly increasing HP’s online brand visibility.
Boost Brand Interaction and Data Collection with Our Customisable Prize Vault
Cleverly integrated within the tradeshow stand, our Prize Vault technology significantly increased engagement for HP.
Attendees participated by scanning a QR code, leading them to a landing page where they entered their email address and answered a few short questions. Upon completion, each guest received a unique pin code to input via the Prize Vault touchscreen, instantly revealing if they had won one of the exciting prizes on offer.
The Prize Vault added an engaging sense of anticipation and excitement, further drawing visitors through its striking design and the compelling sounds of winners celebrating their success.
MerchLab AI : Fast, Custom Merch for High-Traffic Events
Finally, to give guests a memento of the experience they’d had, visitors created custom AI-generated merchandise designs using our personalisation software MerchLab AI.
Printed onto eco-friendly tote bags branded with HP’s logo. These reusable bags served both as practical keepsakes and mobile advertisements.
