HP at The AI Summit London

Noonah devised a captivating scavenger hunt that turned the HP stand into an exploratory adventure. QR codes were strategically placed around the stand, inviting visitors to scan and participate in the hunt. This engaging activity not only encouraged attendees to explore every corner of the HP exhibit but also facilitated deeper engagement with the brand’s offerings. Participants who completed the hunt were rewarded with exclusive prizes, adding a layer of excitement and incentivisation that kept the energy high throughout the event.

One of the standout features at the HP stand was Noonah’s Glamdroid, a state-of-the-art glambot camera that recorded high-quality videos of visitors. This interactive element allowed attendees to create memorable content, which they could instantly download using Noonah’s Share Station+. By scanning a QR code on the Share Station+ screens, visitors received their videos directly on their phones, making it easy to share their experience on social media.

Another highlight was the Prize Vault technology, ingeniously built into the tradeshow wall. This interactive experience featured three windows where visitors could enter a prize giveaway. By inputting their details on a touchscreen, they received a unique pin code sent to their device. Entering this pin code into the touch screen would either unlock a door, revealing a prize.

Noonah also introduced a Personalisation Station, where visitors could create AI-generated designs printed onsite onto tote bags. These designs included HP logos and branding, turning each tote bag into a walking advertisement. The personalised tote bags were not only a unique souvenir but also a practical item that attendees could reuse. This sustainable approach resonated well with visitors, as the durable tote bags are less likely to be discarded.