eBay Personalised AI Trading Cards
The leading marketplace for collectible trading cards, eBay, chose Comic-Con at London’s ExCeL to engage core customers and attract a new generation of card collectors.
The concept was simple: give Comic-Con visitors the chance to create their own custom trading cards. Noonah’s team took on the challenge, designing an interactive experience that maximised engagement, strengthened brand affiliation, and boosted audience reach.
The concept was simple, let Comic-Con’s visitors create their own AI trading cards; it was down to the Noonah team to figure out how.
Custom Trading Cards Generated 6.1 Million Impressions and 216,000 Shares
Guests began their experience at branded eBay photo booths, capturing their images before guiding them through personalised design steps to transform into superheroes. Enhanced functionality allowed visitors to further customise their trading cards with AI-generated backgrounds, unique superpowers, and bespoke overlays, creating entirely original comic-book characters.
Upon completion, users received a digital version directly to their inbox, optimised for social media sharing with the hashtag #ebaycomiccon22, and a high-quality, one-of-a-kind physical card printed via our market-leading Live Event Printing solutions.
Noonah’s Trading Cards for Events Drive Engagement and Brand Visibility
The digital trading cards generated remarkable engagement, achieving 6.1 million impressions and 216,000 shares. Across the three-day event, more than 2,000 AI trading cards were designed and printed, highlighting the immense power of product personalisation in driving audience interaction.
If you believe product personalisation could elevate engagement at your next event or activation, contact us today.
Inspired by our eBay project? Elevate your upcoming project with our personalised trading cards.
