eBay #SingItShopIt Campaign
When eBay set out to showcase the staggering variety of products available on their platform, they sought a strategy that would not only catch the public’s eye but also engage them in a uniquely memorable manner.
Enter the #SingItShopIt campaign, a creative concept designed around the notion that if you could sing about it, eBay could sell it. The challenge was to turn this clever idea into an interactive experience that resonated with consumers and inspired widespread social media sharing.
Central to the campaign was our bespoke karaoke booth housed in a fully-branded, traditional red phone box.
The Karaoke Phone Box became a street sensation, recording over 500 videos.
Central to the campaign was our bespoke karaoke booth housed in a fully-branded, traditional red phone box. This nostalgic yet eye-catching setup was designed to draw attention and invite passersby to join the fun. Positioned strategically in bustling locations across major cities like London, Cardiff, and Glasgow, the booth featured music pumping out to attract curious onlookers.
Inside the booth, participants were greeted by the eBay user interface, which guided them to record their names before stepping up to the microphone. The track of choice was “I Believe in a Thing Called Love” by The Darkness, a song licensed specifically for this campaign. As participants belted out the high-energy tune, their performance was captured on video, complete with eBay-branded intro and outro clips. The videos were then spliced with dynamic content to enhance the viewing experience and were made available for instant sharing on social media.
To amplify engagement, the campaign included a competitive twist: participants stood a chance to win a £500 eBay voucher. This incentive not only encouraged more people to step into the booth but also spurred them to share their videos widely, boosting the campaign’s visibility.
The #SingItShopIt campaign was an overwhelming success, resonating with consumers across Great Britain. The Karaoke Phone Box became a street sensation, recording over 500 videos.
The success of the #SingItShopIt campaign highlights the potential of experiential marketing to create lasting impressions and meaningful consumer engagement. For eBay, this innovative approach not only showcased their platform’s versatility but also reinforced their brand presence in a fun and interactive manner.
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