In-Store Experience: Fenty Lipstick Engraving & Photo Booth

At the core of the experience was the opportunity for customers to personalise their newly acquired Fenty Icon lipstick. Thanks to Noonah’s product personalisation technology, shoppers could have their lipstick engraved with their names, transforming it into a cherished keepsake. The refillable nature of the lipstick added an eco-friendly touch, making the personalised engraving even more special for customers.

Boots, known for its commitment to customer satisfaction, expanded the event beyond personalised lipsticks. The storewide event featured makeovers and personal shopping experiences, allowing customers to explore new looks with the guidance of beauty experts. The focal point of the launch included Noonah’s custom-built photo booth. This state-of-the-art booth not only captured moments but also added an extra layer of personalisation. Shoppers could document their transformed appearance in the booth and receive both printed and digital photos layered with custom frames and branding. The printed photos served as tangible mementos, ensuring that customers could relive and share their experience long after leaving the store.