Gemma Collins X New Look Fashion Launch

New Look recently unveiled its highly-anticipated collaboration with Gemma Collins for their Autumn/Winter Collection.

Working with creative-led experiential event agency We Love This to launch this new line, we helped the brand to connect to its customers by providing an immersive in-store experience in its Liverpool flagship.

An innovative fusion of fashion, retail marketing, and experiential technology.

Complementing the 360 Photo Booth were New Look’s fully branded GIF Booths, strategically placed within the Liverpool store. These photo booths allowed shoppers to remember their encounter with the glamorous Gemma Collins, capturing the moment in style. To make it even more memorable, visitors received a printed polaroid as a keepsake, a tangible memento of the day they crossed paths with the effervescent TOWIE star.

New Look’s collaboration with Gemma Collins for their Autumn/Winter Collection not only showcased the brand’s understanding of its audience but also demonstrated an innovative fusion of fashion, technology, and experiential retail – a dynamic approach that is sure to leave a lasting impression on fashion enthusiasts and TikTok aficionados.

If you’re looking to do something different for your upcoming fashion or product launch, or retail events, speak to our team for their expert advice.

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