Formula E’s Allianz Fan Village
The electrifying world of Formula E has always been about pushing boundaries, both on and off the track. To redefine fan engagement and take the racing experience to the next level, Formula E introduced the Allianz Fan Village, a vibrant hub filled with the energy of passionate fans paired with Noonah’s cutting-edge interactive experiences.
Welcome to Formula E’s Allianz Fan Village – where the racing spirit is redefined, and every fan becomes a part of the action.
With 1000+ trading cards and 500+ videos created, all buzzing with the incredible energy of fans diving into these immersive activities.
Working with us, we integrated multiple interactive experiences within the fan village, starting with Trading Card Photo Booths, where fans don’t just spectate but actively participate. These booths seamlessly transform ordinary selfies into personalised trading cards. Over 1,000 trading cards have been created, each forming a connection between Formula E and its devoted fan base.
Next up is the UK’s leading Glambot Camera, Glamdroid® elevating fan interaction. This futuristic marvel captures epic poses and transforms them into dynamic social media videos, igniting the Formula E fever across the globe. With 500+ videos already circulating, the impact of these immersive experiences extends far beyond the confines of the racetrack.
Yet, the excitement of the Allianz Fan Village doesn’t end there. The Spray Paint Wall encourages enthusiasts to unleash their creativity, merging the adrenaline of Formula E with the vibrant palette of artistic expression. Here, fans design their own race cars, turning the walls into a canvas of inspiration and ingenuity.
Exclusive Walkthrough of the Allianz Fan Village Experiences
But perhaps the most remarkable aspect of the Allianz Fan Village is the palpable sense of community it fosters. As fans dive headfirst into these interactive activities, they forge connections that transcend geographical boundaries. Formula E isn’t just a sport; it’s a shared passion that unites individuals from all walks of life.
Join us as we continue accelerating the fan experience, one exhilarating interaction at a time.
Our Contact for Fan Experiences
Learn about the tech
Experience the allure of Hollywood’s glambot camera, now accessible to agencies, brands, and private events with Glamdroid®. Harnessing the thrill of high-speed robotics and mesmerising slow-motion video, Glamdroid® offers an A-List experience for your guests, capturing shareable, branded moments that elevate your event.
See MoreElevate brand engagement at your events with Digital Graffiti, an interactive installation that merges creativity with your brand identity. Our cutting-edge technology transforms aerosols into digital spray paint cans, allowing users to create and share designs seamlessly on social media.
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