Formula E’s Allianz Fan Village
The electrifying world of Formula E has always been about pushing boundaries, both on and off the track. To redefine fan engagement and take the racing experience to the next level, Formula E introduced the Allianz Fan Village, a vibrant hub filled with the energy of passionate fans paired with Noonah’s cutting-edge interactive experiences.
Welcome to Formula E’s Allianz Fan Village – where the racing spirit is redefined, and every fan becomes a part of the action.
Personalised Trading Cards Photo Booths & Social Media Ready Glambot Videos
Working with us, we integrated multiple interactive experiences within the fan village, starting with Trading Card Photo Booths, where fans don’t just spectate but actively participate. These booths seamlessly transform ordinary selfies into personalised trading cards. Over 1,000 trading cards have been created, each forming a connection between Formula E and its devoted fan base.
Next up is the UK’s leading Glambot Camera, Glamdroid® elevating fan interaction. This futuristic marvel captures epic poses and transforms them into dynamic social media videos, igniting the Formula E fever across the globe. With 500+ videos already circulating, the impact of these immersive experiences extends far beyond the confines of the racetrack.
Release Creativity with Noonah’s Digital Graffiti Wall
Yet, the excitement of the Allianz Fan Village doesn’t end there. The Spray Paint Wall, an interactive digital graffiti wall, encourages enthusiasts to unleash their creativity, merging the adrenaline of Formula E with the artistic expression of racing fans. This unique activation lets fans design their own race cars, turning the walls into a dynamic canvas of inspiration and innovation.
Exclusive Walkthrough of the Allianz Fan Village Experiences
Bringing Fans Together Through Technology & Engagement
But perhaps the most remarkable aspect of the Allianz Fan Village is the palpable sense of community it fosters. As fans dive headfirst into these interactive activities, they forge connections that transcend geographical boundaries. Formula E isn’t just a sport; it’s a shared passion that unites individuals from all walks of life.
Our Contact for Fan Experiences
The Future of Fan Engagement at Motorsport Events
Formula E and Noonah continue accelerating the interactive fan experience with each new season, setting new benchmarks for event engagement technology. Whether through personalised giveaways for sports events, live printing stations, or digital graffiti walls, these brand activations prove that the future of motorsport events is immersive, digital, and unforgettable.
Join us as we continue accelerating the fan experience, one exhilarating interaction at a time.
Learn about the tech
Glamdroid®
Experience the allure of Hollywood’s glambot camera, now accessible to agencies, brands, and private events with Glamdroid®. Harnessing the thrill of high-speed robotics and mesmerising slow-motion video, Glamdroid® offers an A-List experience for your guests, capturing shareable, branded moments that elevate your event.
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Digital Graffiti Wall
Elevate brand engagement at your events with Digital Graffiti, an interactive installation that merges creativity with your brand identity. Our cutting-edge technology transforms aerosols into digital spray paint cans, allowing users to create and share designs seamlessly on social media.
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