Glamdroid® for Video-Game Launch Events | Diablo 4 @ Gamescom
At Gamescom 2023, Europe’s largest gaming event, Blizzard unveiled ‘Season of Blood’ – the highly anticipated second season of Diablo 4.
As part of their marketing campaign, Noonah teamed up with Envy Create to deliver a standout Glamdroid experience for the video-game launch event, combining cutting-edge camera tech with immersive brand engagement.
Our Glamdroid system played a central role in the campaign, creating shareable, cinematic video content that placed fans at the heart of the action.
Glamdroid at Gamescom: Personalised Content for a Major Video Game Launch Event
The Brief
The goal was to build excitement around the launch of Diablo 4: Season of Blood and drive online buzz through a fan-first activation.
With limited major announcements taking place at Gamescom that year, the Diablo 4 season reveal needed to stand out and connect with the community in a powerful way – both on the show floor and across social media.
We were asked to create an experience that would excite gamers, generate UGC, and bring the brand’s dark, cinematic tone to life.
Our Approach
Noonah deployed Glamdroid, our glambot-style robotic camera system, to capture personalised videos for attendees.
Each participant was filmed in slow motion, with dramatic visuals and elements from the new trailer edited in – giving every fan their own cinematic moment within the world of Diablo.
By integrating snippets of the Diablo 4 trailer directly into each Glamdroid video, the experience bridged the gap between fandom and marketing – transforming passive attendees into active ambassadors for the game.
Guests were able to view and share their videos instantly, using a streamlined system designed for rapid on-site delivery and maximum social reach.
The Result
The Glamdroid activation became one of the most talked-about elements of Gamescom 2023.
Fans queued to get involved, and the resulting user-generated content quickly flooded social media, driving awareness and anticipation for the upcoming season.
By giving fans the chance to star in their own branded content, Blizzard and Envy Create sparked a wave of organic promotion across the Diablo community – a community that spans over 12 million players worldwide.
The videos captured by Glamdroid helped amplify the campaign message and reinforced the immersive, high-production values of the game itself.
This project set a new benchmark for how Glamdroid can be used to merge fan engagement with large-scale marketing objectives for video-game launch events.
If you’re planning a product launch event and need an efficient way to generate branded content, get in touch to find out how Glamdroid can support your campaign.
