Mailchimp’s ‘Email is Dead’ Exhibition @ The Design Museum
In a world saturated with digital noise, Noonah, in collaboration with Event Concept, has redefined the interactive exhibition experience with Intuit Mailchimp’s ground-breaking project, ‘Email is Dead.’
This immersive showcase at the Design Museum in London seamlessly blends cutting-edge technology, creativity, and nostalgia to explore the omnipresence of email and its impact on our lives. This case study delves into Noonah’s innovative technology, including cloud-based solutions; with an ’email time capsule,’ a personality quiz, and an in-person photo booth, showcasing how Noonah is revolutionising the interactive exhibition landscape.
The mesmerising ‘Email is Dead’ exhibition sparked conversations about the future of communication.
Noonah is revolutionising the interactive exhibition landscape with its cloud-based solutions.
As society questions the relevance of email amidst emerging communication channels, Intuit Mailchimp took on the challenge of not just defending email but celebrating its cultural significance. The objective was to create an engaging exhibition that sparks conversations about the past, present, and future of communication while highlighting Noonah’s expertise in interactive technology.
Noonah’s cloud-based technology serves as the backbone of the ‘Email is Dead’ exhibition. This seamless integration allows for real-time data collection, analysis, and personalised user experiences, ensuring a smooth and responsive interaction for visitors.
Email Time Capsule
The ‘Email Time Capsule’ feature transports visitors to a future where they can receive messages sent to themselves during the exhibition. The visitor scans a QR code which takes them to a web app in which they write their email and receive it in a year’s time. Noonah’s technology captures the essence of anticipation, connecting the past with the future and creating a memorable, personalised experience.
Email Personality Quiz
Noonah’s interactive ‘Email Personality Quiz’ engages visitors by unveiling their unique email personas. Through a series of questions, the quiz determines if this visitor is a ‘cat who walked across a laptop keyboard’, ‘the secret agent’, ‘Emailus Cromagnus’, ‘the florist’, ‘addressed for success’ and so much more. Through a blend of data-driven algorithms and user-friendly interfaces, Noonah adds a layer of fun and self-discovery to the exhibition, encouraging active participation.
Smart Mirror Photo Booth
Taking experiential marketing to a new level with Noonah’s photo booth, which transports visitors to absurd locations, creating shareable moments. The printed wish-you-were-here postcards serve as tangible souvenirs, extending the exhibition’s reach well beyond the museum walls.
The success of ‘Email is Dead’ sets a new standard for interactive exhibitions, garnering positive media coverage.
The results were outstanding; achieving thousands of interactions, with 8,828 people taking photos in the booth, 6,522 finding out what kind of emailer they are in the personality quiz and then 1,376 people sending themselves a future email with the email time capsule.
The ‘Email is Dead’ exhibition has not only captivated visitors but also sparked conversations about the future of communication. Noonah’s seamless integration of technology has set a new standard for interactive exhibitions, leaving a lasting impression on attendees and garnering positive media coverage.
Why choose Noonah: we’re proven expertise in creating immersive, technology-driven experiences; tailor solutions for museums, exhibitions, and events; unparalleled creativity combined with cutting-edge technology; and a track record of successful collaborations with leading brands.
Noonah’s involvement in the ‘Email is Dead’ exhibition stands as a testament to the company’s commitment to pushing the boundaries of interactive technology. As museums, brands, and event organisers seek innovative ways to engage their audiences, Noonah emerges as the go-to partner for creating memorable, shareable, and technologically advanced experiences. Elevate your next event with Noonah and redefine the future of interactive exhibitions. Get in touch today to explore the endless possibilities of immersive technology!
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