Madrí Excepcional Prize Wall
We joined Madrí Excepcional on their Summer City Tour to infuse the spirit of Madrid into the streets of Manchester, Birmingham, Bristol, and London.
Guests engaged with our interactive Prize Wall by scanning a QR code to receive a four-digit PIN. They then entered this code into a touchscreen to see if they could unlock one of six doors and win exciting prizes, including Madrí-branded merchandise and a trip for two to Madrid! This created an engaging experience while capturing valuable data for Madrí’s future marketing efforts.
Scan, Play, Win: Boosting Engagement with our Prize Wall!
Connecting with guests in a fun, easy and exciting way!
Our Prize Wall mechanic was seamlessly integrated into the event: guests simply scanned a QR code, entered their details, and received a unique number, making participation quick, easy, and fun. Winners were notified in real time, creating instant gratification and a wave of excitement across each event. This streamlined, digital approach made it enjoyable for guests to connect with the Madrí brand while keeping the energy high and engagement seamless.
This interactive approach successfully boosted customer engagement, allowing attendees to connect with the Madrí Excepcional brand in a fun, memorable way. The simple QR code system encouraged high participation, and the promise of a prize giveaway added an extra layer of anticipation at every stop.
