Noonah AI @ Dynatrace Perform
Dynatrace Perform is the annual flagship event hosted by Dynatrace, bringing together IT industry leaders to explore the latest advancements in software intelligence and observability.
Working closely with Dynatrace, Noonah integrated five cutting-edge engagement technologies designed to elevate the attendee experience and reflect Dynatrace’s reputation as a leader in AI powered software.
Discover Noonah’s New Wave of AI Powered Event Technology
AI Trading Cards Powered by AI Photo Booth
AI trading cards offer a fun, engaging, and interactive experience that immerses your guests into the event atmosphere while fostering meaningful networking opportunities.
Dynatrace, being established strategic partners with the Visa Cash App Racing Bulls (VCARB) F1 Team, perfectly aligned with Noonah’s AI Photo Booth racing driver theme. The event was attended by passionate F1 enthusiasts who thoroughly enjoyed their personalised AI transformations. The excitement was further amplified by Noonah’s seamless Live Event Printing service, instantly producing high-quality trading cards and presenting them in branded Dynatrace trading card cases.
Did you know? You can now experience the power of AI Photo Booth On Your Phone!
Custom Cloud Wall
In addition to printed trading cards, we showcased guests’ unique AI transformations on a custom Cloud Wall.
Guests eagerly anticipated seeing their racing driver personas come to life on the Cloud Wall, adding an extra element of anticipation and engagement.
Unlike our standard Cloud Wall, Dynatrace’s custom wall had a semi-dynamic, linear configuration with outputs updating every 45 seconds. This was coded by our in-house development team to guarantee seamless functionality and a professional look.
Want to learn how Cloud Wall can be customised for your next event? Get in touch!
Skin Friendly Tattoos Powered by MerchLab AI
MerchLab AI partnered with AI Tattoo Station delivers an innovative and memorable experience that excites, engages and significantly enhances brand visibility.
At Dynatrace Perform, guests were invited to type their own AI prompts, generating unique, custom designs instantly. These personalised designs were then seamlessly integrated into a template featuring the Dynatrace logo – pre-loaded directly into our MerchLab AI software.
The result? Vibrant, one-of-a-kind temporary tattoos that captured attention, sparked conversations, and amplified Dynatrace’s brand presence both at the event and long afterward.
Understanding the varied preferences of event attendees, MerchLab AI also provided flexibility through an alternative sticker option, employing the same engaging and easy-to-use process.
Curious about elevating your brand engagement through personalised merch? Explore MerchLab AI’s full potential with our Live Event Printing solutions.
Photography Studio & Roaming Photographer
At Dynatrace Perform, our Photography Studio provided a sleek, space-efficient solution for capturing high-quality, branded photos.
Each image featured custom overlay branding, reinforcing Dynatrace’s identity and maximising brand visibility. Guests could instantly access, save, and share their photos with a simple QR code scan, driving organic engagement and valuable user-generated content (UGC).
Complementing the studio, our roaming photographer offered a dynamic, mobile alternative – capturing candid, high-energy moments throughout the event. Using the same seamless technology, guests could instantly review, download, and share their images, ensuring no moment was missed while extending Dynatrace’s brand reach across digital platforms.
If this sounds like something that could work at your next event, contact us!
Digital Photo Mosaic
To showcase all the great moments from Dynatrace Perform, Noonah’s Digital Photo Mosaic brought every captured image together into one stunning visual display. This interactive installation tied together outputs from across the event, providing a cohesive and engaging focal point.
As the mosaic filled in, it gradually formed the Dynatrace logo – boosting brand visibility while creating a shared objective for attendees.
For maximum impact, the mosaic was displayed on the venue’s main screen as well as multiple smaller screens throughout the event space, ensuring high visibility and encouraging active engagement from all attendees.
Fancy a Photo Mosaic at your next event? Get in touch!
